Altimeter Group is doing thorough research on the role of the Corporate Social Media Strategist. I’ve got bits of data below, and a bunch more coming.<\/p>\n
Who are these people? The Corporate Social Media Strategist are are decision makers of social media within an enterprise corporation over social media programs. In fact, I have a growing list of actual Corporate Social Media Strategists right here<\/a>.<\/p>\n Our research will involve surveying them, analyzing job descriptions, analyzing LinkedIn Profiles, looking at HR salary information. Beyond that, we’ve completed 49 interviews over the past few months of strategists and those they work with, that’s right, 49 to find out what works and what’s keeping them up at night.<\/p>\n Teaser Data: Here’s what Employers Want in Corporate Social Media Strategists<\/strong> Employers are seeking experienced professionals:<\/p>\n Education Requirements:<\/p>\n Degree Preferences<\/p>\n Now to be clear, that’s just what employers want<\/em>, that’s not actual reality. We’ll be comparing what employers want –vs what real strategists actually do in our report. <\/p>\n The Many Other Questions Our Research Will Answer<\/strong> I have that role: I want to take the Survey<\/strong> I want to be in-the-know: send me the report, Jeremiah<\/strong> Caveat: The above data should be assumed draft, wait until the final report comes live for all the detailed info.<\/p>\n","protected":false},"excerpt":{"rendered":" Altimeter Group is doing thorough research on the role of the Corporate Social Media Strategist. I’ve got bits of data below, and a bunch more coming. Who are these people? The Corporate Social Media Strategist are are decision makers of social media within an enterprise … Continue readingUpcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"class_list":["post-7995","post","type-post","status-publish","format-standard","hentry","category-altimeter"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/7995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=7995"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/7995\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=7995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=7995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=7995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\nHere’s a teaser of just a small part of the research findings, based on analyzing 51 (not 50) real job descriptions:<\/p>\n\n
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\nIt’s interesting stuff, and part of our research will to analyze and compare what employers want –vs what really exists from these actual professionals. What else will this report answer?<\/p>\n\n
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\nAre you a corporate social media strategist and want to take the survey? We are seeking actual social media decision makers at brands and corporations, if you fit this category, please sign this form and we’ll email you the surve<\/a>y.<\/p>\n
\nDo you want us to email you the full no-cost report when it’s available? Sign up here to receive the no-cost Altimeter report<\/a>, you can read much of my previous research on my research tab on my blog, look up, or view research<\/a>.<\/p>\n