{"id":7759,"date":"2010-08-24T08:10:03","date_gmt":"2010-08-24T15:10:03","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=7759"},"modified":"2010-08-24T10:35:27","modified_gmt":"2010-08-24T17:35:27","slug":"audio-social-media-and-tourism","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2010\/08\/24\/audio-social-media-and-tourism\/","title":{"rendered":"Audio: Opportunities with Social Media and Tourism"},"content":{"rendered":"

\"Bytemarks<\/a> Left<\/em>: The crew at Hawaii Public Radio, Oahu. \u00a0Left to Right: Ryan Ozawa (@hawaii<\/a>), \u00a0David Lau (@synwpn<\/a>), Kara Imai (@hawaiikara<\/a>), Jeremiah Owyang (@jowyang<\/a>), and Burt Lum (@bytemarks<\/a>)<\/p>\n

How to hotels, restaurants, attractions, airlines, entertainers and cruise ships use social media to connect with tourists? \u00a0Listen in to find out.<\/p>\n

Thanks to Burt Lum (Twitter<\/a>) and Ryan Ozawa (Twitter<\/a>), the hosts of the long running tech show called “Bytemarks Cafe<\/a>” on Hawaii Public Radio. At the Hawaii Tourism Conference in Oahu two weeks ago, I had the pleasure of presenting a primary research findings from a project Altimeter was contracted to do (with my colleagues Alan Webber and Christine Tran) on the socialgraphics of Hawaii tourists. I was joined on the call by Kara Imai (Twitter<\/a>), head of digital and therefore social media at Hawaii Visitors Convention Bureau (HVCB)<\/a> who hired us for this primary research project.<\/p>\n

Listen in to this podcast to hear how social media impacts tourism, especially for marketing destination organizations. \u00a0We get past the news and start jumping into this topic at 20 minutes into it.<\/p>\n

Click this player (Below) to start the audio<\/p>\n

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(59:00)<\/p>\n

Key Takeaways:<\/p>\n