{"id":7436,"date":"2010-06-11T08:19:41","date_gmt":"2010-06-11T15:19:41","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=7436"},"modified":"2010-06-11T10:16:32","modified_gmt":"2010-06-11T17:16:32","slug":"keynote-three-ways-business-must-scale-with-social","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2010\/06\/11\/keynote-three-ways-business-must-scale-with-social\/","title":{"rendered":"Keynote: Three Ways Business Must Scale With Social Technologies"},"content":{"rendered":"

Guess what? For corporations, social media doesn’t scale.<\/p>\n

Below is my keynote presentation at the Ragan Cisco conference in the heart of silicon valley in San Jose today<\/a>. I was asked to present, where I see the future of social business, and I believe that many companies are headed towards a very challening cross roads: they won’t be able to scale.<\/p>\n

Why can’t businesses scale with social technologies? If you work for a healthy company, you’ll always have more customers than employees. As social network adoption continues to move “up and to the right” in adoption graphs, the amount of discussion generated from customers is only going to increase while your internal social strategists and community managers may only marginally increase.<\/p>\n

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Keynote: Three Ways Social Business Must Scale<\/a><\/strong><\/embed><\/object><\/p>\n
View more presentations from Jeremiah Owyang<\/a>.<\/div>\n<\/div>\n

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In the above presentation, I give three pragmatic examples of how businesses can –and must scale–when it comes to social technologies. They include:<\/p>\n