This is one of those important posts to forward to your marketing team, agency partners, and to Facebook themselves.<\/p>\n
While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adequately\u00a0covered, this analysis is intended to unravel what’s at stake –and what brands should do. \u00a0I’ve spoken to a handful of brands and their representatives to learn what’s eating at them.<\/p>\n
Summary: \u00a0Facebook has quietly launched ‘Community Pages’ Hampering Brands<\/strong> Motives: Facebook Must Go Open To Increase Monetization Inventory<\/strong> Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands<\/strong><\/p>\n
\nFacebook has launched \u00a0several new policies and features since the F8 Conference ‘Crusade of Colonization’<\/a> which has resulted in a large backlash from media around user privacy. \u00a0It’s not clear if beyond the vocal media if users will leave the site in droves. \u00a0Perhaps more importantly, \u00a0Facebook launched “Facebook Community Pages” (read the official post<\/a>) a feature that aggregates content from wikipedia and Facebook wall posts. \u00a0Think of it as a cross between Wikipedia with user comments –sometimes unwittingly. \u00a0These changes cause confusion for users, diminishing control for brands, and strains on the already torrid relationship between Facebook and brands.<\/p>\n
\nFacebook continues to leap ahead of their competitors in terms of innovation, however that often comes with risks to their community. \u00a0Here’s why they are making these moves:<\/p>\n\n