{"id":5281,"date":"2009-11-13T08:15:39","date_gmt":"2009-11-13T15:15:39","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=5281"},"modified":"2009-11-15T08:07:20","modified_gmt":"2009-11-15T15:07:20","slug":"matrix-is-your-company-trusted-or-do-you-have-a-digital-comb-over","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2009\/11\/13\/matrix-is-your-company-trusted-or-do-you-have-a-digital-comb-over\/","title":{"rendered":"Is Your Company Trusted or Do You Have a Digital Comb Over?"},"content":{"rendered":"<p><a title=\"Is Your Company Trusted? by jeremiah_owyang, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/4100875306\/\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm3.static.flickr.com\/2438\/4100875306_1d5c503a72.jpg\" alt=\"Is Your Company Trusted?\" width=\"500\" height=\"439\" \/><\/a><\/p>\n<p>Many companies are entering the social\/green\/community space, with hopes of impressing customers, yet despite their best intentions, they could come across as inauthentic, and be damaging their own brand. \u00a0Companies should first take a self-assessment of their brand to see if they&#8217;re ready before they decide to enter the social space.<\/p>\n<p>Companies should first assess their culture and ask:<\/p>\n<ul>\n<li>Is the company ready to talk about the good &#8211;and bad&#8211; with the market?<\/li>\n<li>Is the internal culture ready to embrace customers on their own terms?<\/li>\n<li>Is the culture ready to make changes based on the request of customers?<\/li>\n<\/ul>\n<p>Launching a corporate blog is easy, a Twitter account even easier, yet if companies culture doesn&#8217;t match the values they&#8217;re telling the market, they risk brand damage through reduced credibility.  You&#8217;re <a href=\"http:\/\/images.google.com\/images?client=safari&amp;rls=en&amp;q=combover&amp;oe=UTF-8&amp;um=1&amp;ie=UTF-8&amp;sa=N&amp;hl=en&amp;tab=wi\">not fooling anyone<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many companies are entering the social\/green\/community space, with hopes of impressing customers, yet despite their best intentions, they could come across as inauthentic, and be damaging their own brand. &nbsp;Companies should first take a self-assessment of their brand to see if they&rsquo;re ready before they &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2009\/11\/13\/matrix-is-your-company-trusted-or-do-you-have-a-digital-comb-over\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Is Your Company Trusted or Do You Have a Digital Comb Over?<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-5281","post","type-post","status-publish","format-standard","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/5281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=5281"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/5281\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=5281"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=5281"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=5281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}