{"id":4623,"date":"2009-09-08T11:29:55","date_gmt":"2009-09-08T18:29:55","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=4623"},"modified":"2009-09-08T12:59:12","modified_gmt":"2009-09-08T19:59:12","slug":"twitterville-a-desktop-reference-for-the-social-strategist","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2009\/09\/08\/twitterville-a-desktop-reference-for-the-social-strategist\/","title":{"rendered":"Twitterville:  A Desktop Reference for the Social Strategist"},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/3777981013\"><img decoding=\"async\" class=\"alignleft\" style=\"margin-right: 10px;\" title=\"Digg\" src=\"http:\/\/farm3.static.flickr.com\/2484\/3777981013_1f2dea759d_m.jpg\" alt=\"Altimeter Group Logo\" \/><\/a> Shel, a contemporary, a friend, a mentor, \u00a0knocks it out of the park yet again with this follow-up book on the next set of smaller faster tools: microblogs.\u00a0 <a href=\"http:\/\/www.amazon.com\/Twitterville-Businesses-Thrive-Global-Neighborhoods\/dp\/1591842794\/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1239487930&amp;sr=1-1\">Twitterville is a collection of stories<\/a> that tell how the protagonist overcomes challenges from organizations, cultures, or crises.<\/p>\n<p>One of the challenges of writing a technology book is that\u00a0 the tools and technologies change faster than the ink can dry. \u00a0Shel Israel&#8217;s Twitterville overcame this challenge with ease, as he focused not on just the tools, but instead the stories about how people were connecting to each other  not just a focus on the technologies.\u00a0 I noticed the same crafted stories in his first book Naked Conversations, which focused on the impacts of blogs to business.<\/p>\n<p>If you&#8217;re a social strategist at a corporation or agency and are trying to develop plans, efforts, or programs to connect with customers that are on these microblogging tools you should have this book.<\/p>\n<p>Why?\u00a0 You should keep abreast of all the different tools, tactics, and deployments in your toolchest\u00a0 &#8211;this book has 15 major sections, each with multiple case studies.\u00a0 Such as Rubbermaid&#8217;s lethal generosity, IBM&#8217;s thousand twittering experts, and the growth of personal brands (page 170 has a case study outlining how I use Twitter).\u00a0\u00a0 In the end, you&#8217;ll find practical steps to getting started, best practices, and the nuances of online twitter etiquette.<\/p>\n<p>I still talk to the press about the emerging technologies and their impact to business, and will keep Twitterville at arms length, it&#8217;s a desktop reference to quickly find case studies of how people have used simple technologies to connect to each other. \u00a0And thanks to <a href=\"http:\/\/twitter.com\/shelisrael\">@shelsisrael<\/a> who gave me the <a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/3777981013\/\">first signed copy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shel, a contemporary, a friend, a mentor, &nbsp;knocks it out of the park yet again with this follow-up book on the next set of smaller faster tools: microblogs.&nbsp; Twitterville is a collection of stories that tell how the protagonist overcomes challenges from organizations, cultures, or &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2009\/09\/08\/twitterville-a-desktop-reference-for-the-social-strategist\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Twitterville:  A Desktop Reference for the Social Strategist<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-4623","post","type-post","status-publish","format-standard","hentry","category-micromedia"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/4623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=4623"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/4623\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=4623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=4623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=4623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}