{"id":4402,"date":"2009-08-12T04:05:27","date_gmt":"2009-08-12T11:05:27","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=4402"},"modified":"2009-08-12T08:24:29","modified_gmt":"2009-08-12T15:24:29","slug":"podcast-understand-facebook-connect-for-business","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2009\/08\/12\/podcast-understand-facebook-connect-for-business\/","title":{"rendered":"Podcast: Understand Facebook Connect for Business"},"content":{"rendered":"<p><a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/3814277543\/\"><img decoding=\"async\" class=\"alignleft\" style=\"margin-right: 10px;\" title=\"Digg\" src=\"http:\/\/farm3.static.flickr.com\/2511\/3814277543_06c5f0b4ff_m.jpg\" alt=\"Zuck and FB connect\" \/><\/a><\/p>\n<p>Invest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities. \u00a0This podcast, hosted by <a href=\"http:\/\/twitter.com\/AStrout\">Aaron Strout<\/a> of Powered, was joined by the\u00a0digital editor of AdWeek, <a href=\"http:\/\/twitter.com\/bmorrissey\">Brian Morrissey<\/a> and marketing blogger\/consultant, <a href=\"http:\/\/twitter.com\/sgetgood\">Susan Getgood,<\/a> and myself.<\/p>\n<p><object width=\"290\" height=\"24\" data=\"http:\/\/theengagedconsumer.powered.com\/wp-content\/plugins\/audio-player\/player.swf\" type=\"application\/x-shockwave-flash\"><param name=\"id\" value=\"audioplayer1\" \/><param name=\"FlashVars\" value=\"&amp;bg=0xf8f8f8&amp;leftbg=0xeeeeee&amp;lefticon=0x666666&amp;rightbg=0xcccccc&amp;rightbghover=0x999999&amp;righticon=0x666666&amp;righticonhover=0xffffff&amp;text=0x666666&amp;slider=0x666666&amp;track=0xFFFFFF&amp;border=0x666666&amp;loader=0x9FFFB8&amp;soundFile=http%3A%2F%2Fpowered-library.s3.amazonaws.com%2Fshared%2F_podcasts%2Fback_to_school%2FBackToSchool-02.mp3\" \/><param name=\"quality\" value=\"high\" \/><param name=\"menu\" value=\"false\" \/><param name=\"bgcolor\" value=\"#FFFFFF\" \/><param name=\"src\" value=\"http:\/\/theengagedconsumer.powered.com\/wp-content\/plugins\/audio-player\/player.swf\" \/><\/object><\/p>\n<p>You can also <a href=\"http:\/\/powered-library.s3.amazonaws.com\/shared\/_podcasts\/back_to_school\/BackToSchool-01.mp3\">download the Mp3 file directly<\/a>. \u00a0Get more <a href=\"http:\/\/theengagedconsumer.powered.com\/2009\/08\/05\/facebook-connect-rockstar-podcast-interview\/\">details about the podcast from Aaron&#8217;s blog<\/a> directly. \u00a0A few themes: \u00a0Social marketing is about getting your customers to talk to customers &#8211;not just a brand blasting to customers.<\/p>\n<p>Update: Here&#8217;s the example I mentioned about<a href=\"http:\/\/www.web-strategist.com\/blog\/2009\/06\/18\/contextual-ads-based-off-social-network-profile-twitter-and-facebook\/\"> VW using FB to serve up contextual content<\/a>, to learn more about this trend, read &#8220;<a href=\"http:\/\/www.web-strategist.com\/blog\/2009\/04\/27\/future-of-the-social-web\/\">The Future of the Social Web<\/a>&#8221; which was Forrester&#8217;s top report in Q2 2009 and the blog post has been translated to 20 languages.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Invest 20 minutes to listen to this podcast focused on how Facebook Connect helps brands connect with existing communities. &nbsp;This podcast, hosted by Aaron Strout of Powered, was joined by the&nbsp;digital editor of AdWeek, Brian Morrissey and marketing blogger\/consultant, Susan Getgood, and myself. You can &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2009\/08\/12\/podcast-understand-facebook-connect-for-business\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Podcast: Understand Facebook Connect for Business<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,8],"tags":[],"class_list":["post-4402","post","type-post","status-publish","format-standard","hentry","category-facebook-strategy","category-podcasts"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/4402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=4402"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/4402\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=4402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=4402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=4402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}