{"id":4315,"date":"2009-07-31T03:09:19","date_gmt":"2009-07-31T10:09:19","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=4315"},"modified":"2009-07-31T03:31:52","modified_gmt":"2009-07-31T10:31:52","slug":"july-31-2009","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2009\/07\/31\/july-31-2009\/","title":{"rendered":"July 31, 2009"},"content":{"rendered":"<p>Each one of these could be meaty blog posts, but I don&#8217;t have the time, and I&#8217;d rather share them, I guess to some degree, Steve Rubel is right, there&#8217;s a need for something in between a tweet and a blog post.<\/p>\n<ul>\n<li>It was a busy week, I travelled to Indiana to visit a client, had several briefings and client meetings during the week. \u00a0Chiago&#8217;s O&#8217;Hare is consistently poor performing, bigger isn&#8217;t better. \u00a0 Still conducting interviews for upcoming report on skills needed for social marketers.<\/li>\n<li>I don&#8217;t need to say it, but there&#8217;s a tremendous amount of interest from brands and media around social. \u00a0In the back of my mind, I try to keep a bigger perspective, as in 10 years we&#8217;ll look back and think of this in the same way as we currently do about people having email conferences in the 90s (that actually happened you know).<\/li>\n<li>I wish I went to Blogher, the amount of brands (<a href=\"http:\/\/www.blogher.com\/blogher_conference\/conf\/11\/sponsors\/4\">partial list<\/a>) that are trying to reach online influencers is a sight to behold. \u00a0Heard from many that this year, there were many more brands that ever, I realize there&#8217;s more to the conference than influencer outreach, but that&#8217;s my focus. \u00a0Did you see the <a href=\"http:\/\/www.flickr.com\/photos\/tags\/fakescottmonty\/\">fake Scott Monty<\/a>? \u00a0He heads up social at Ford and was omnipresent, smart. \u00a0 On a related note, Adriana told me her vision for <a href=\"http:\/\/girlsintech.net\/\">Girls in Tech<\/a>, a site focused on empowering women in a male dominated field.<\/li>\n<li>It&#8217;s not just women bloggers, learned of Dave McClure&#8217;s <a href=\"http:\/\/www.geeksonaplane.com\/\">geeks on a plane<\/a> tour that travels to Asia, as well as Christine Lu&#8217;s China Business Network <a href=\"http:\/\/china20.thechinabusinessnetwork.com\/\">blogger trip<\/a>, and Renee Blodget&#8217;s <a href=\"http:\/\/www.weblogtheworld.com\/author\/jd-lasica\/\">we blog the world<\/a> are travelling blogger troupes. \u00a0Not only does this bring awareness to other cultures, bloggers get expose to new ideas, technologies, and startups.<\/li>\n<li>It&#8217;s interesting to hear about the many acqusitions that appear to be happening (a common occurance in a downturn) and how companies have to reinvent their social strategies. \u00a0It&#8217;s also interesting to see how slower projects get shifted into high gear and go live half-baked so teams can prove their worth. \u00a0I&#8217;ve seen a few of those.<\/li>\n<li>A few years ago, when brands said they would dip their toe into social that meant launching a blog. \u00a0Now, I often hear of creating a Facebook page or a Twitter account. \u00a0 Why? \u00a0it&#8217;s cheaper, less commitment, and all the rage.<\/li>\n<li>Met with Ryan Block and Peter Rojas of Engadget, we discussed the launch of their social network Gdgt, <a href=\"http:\/\/user.gdgt.com\/jowyang\/\">here&#8217;s my profile<\/a>. \u00a0What is it? \u00a0it&#8217;s a site where the social object is gadgets, this is important because we know consumers trust each other more than brands &#8211;this site will do this for the passion owners, but likely won&#8217;t be for mainstream users. \u00a0\u00a0If you&#8217;re in the consumer electronics space, you should pay attention. \u00a0They have the community, experience, and vision to pull this off. \u00a0 There are implications to Amazon, Cnet, BestBuy, Wal-Mart, and of course the gadget manufactures.<\/li>\n<li>Louis Gray, who I rely on for deep dives into technology, \u00a0<a href=\"http:\/\/www.louisgray.com\/live\/2009\/07\/my6sense-iphone-app-for-feeds-with.html\">gave me a demo of My Sixth Sense,<\/a> which is an app for iPhone. \u00a0 What is it? \u00a0It&#8217;s a feedreader that suggests content based on your previous behaviors. \u00a0RWW has a more <a href=\"http:\/\/www.readwriteweb.com\/archives\/my6sense_a_smarter_feed_reader_for_the_iphone.php\">thorough review<\/a>. \u00a0 This is a trend, as there&#8217;s more content being created, we need tools to reduce the noise, see next bullet.<\/li>\n<li>Sensing the FTC and other regulatory legal eagles are moving into the social web. \u00a0Did you see the story about <a href=\"http:\/\/voices.washingtonpost.com\/fasterforward\/2009\/07\/landlord_torches_reputation_wi.html?hpid=sec-tech\">Horizon real<\/a>ty suing a Twitter user that had 20 followers for defamation? \u00a0<a href=\"http:\/\/www.web-strategist.com\/blog\/2009\/07\/30\/from-corporate-to-personal-the-four-types-of-social-media-profiles\/\">Read the comments in my last post from Bryan Rhoades<\/a> about commercial speech. \u00a0We should expect more incidents of this.<\/li>\n<li>From an industry perspective, I certainly see many brands and people exploding with social activity, they are mainly doing p<em>ollinating<\/em>, which is spreading content to the social web. \u00a0As a result, it creates a lot of noise. \u00a0As a result, I&#8217;m seeing a trend towards <em>aggregation<\/em>, the opposite reaction of pollinating. \u00a0Aggregation alone isn&#8217;t sufficient, the need for prioritization and <em>filtering<\/em> is the next trend. \u00a0Vendors like GetGlue and My Sixth Sense are the early pieces of this.<\/li>\n<li>On a personal note, I&#8217;m realizing that being really busy reduces my ability to connect with people and build more meaningful relationships. \u00a0As a result, I tend to be <em>very<\/em> direct, which unitentionally gives off the wrong public impression that I never intended to portray. There are certain stigmas I want to shed, <a href=\"http:\/\/ben.casnocha.com\/2009\/05\/on-criticism.html\">I know what Ben would say to me<\/a>,\u00a0read his last paragraph.<\/li>\n<\/ul>\n<p>Curious what you think of any of these bigger than a tweet, smaller than a post observations, either way, It&#8217;s 3am, I&#8217;m going back to bed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Each one of these could be meaty blog posts, but I don&rsquo;t have the time, and I&rsquo;d rather share them, I guess to some degree, Steve Rubel is right, there&rsquo;s a need for something in between a tweet and a blog post. It was a &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2009\/07\/31\/july-31-2009\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">July 31, 2009<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4315","post","type-post","status-publish","format-standard","hentry","category-ruminations"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/4315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=4315"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/4315\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=4315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=4315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=4315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}