{"id":3615,"date":"2009-05-12T13:51:14","date_gmt":"2009-05-12T20:51:14","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=3615"},"modified":"2009-05-13T13:20:28","modified_gmt":"2009-05-13T20:20:28","slug":"questions-brands-that-are-getting-organized-on-twitter-ask","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2009\/05\/12\/questions-brands-that-are-getting-organized-on-twitter-ask\/","title":{"rendered":"7 Questions Some Brands Are Asking About Twitter"},"content":{"rendered":"

This by no means represents all brands, but just some brands, perhaps those that are a bit more sophisticated.<\/p>\n

Last Friday I had a conversation with a manufacturing firm that had some relativily sophisticated questions about how they will prepare their plan around Twitter. This was a nice break from the “why does Twitter matter” questions I usually get, as they were thinking through a plan.<\/p>\n

Here’s some of the excellent questions this organization, and a handful of others brands are starting to ask:<\/p>\n

    \n
  1. Should we create multiple accounts for different divisions? How should we name them? \u00a0How should the content be different?<\/li>\n
  2. Is it ok to just tweet out news on our main corporate account? Or should we be conversational?<\/li>\n
  3. How do we get our corporate reps (sales, product teams) to use this tool, and be conversational?<\/li>\n
  4. Should we follow folks? If so, what’s the protocol? Should we only follow folks that follow us? We don’t want to appear like ‘big brother’<\/li>\n
  5. What are the tools to use to manage multiple authors\/tweeters?<\/li>\n
  6. How can we find other examples of B2B twitter examples?<\/li>\n
  7. How should we brand our Twitter backgrounds images?<\/li>\n<\/ol>\n

    Ok, that was more than 8, but I grouped them into related questions. \u00a0It was refreshing to hear this much thought being put into their conversational efforts, this was actually a manufacturing firm, not a high tech company and certainly not a young startup out of southpark in SF. \u00a0In general, the level of interest has gone up about Twitter since late Q4 2008 from my clients, and recently, we’ve been getting more questions about the topic. \u00a0<\/p>\n

    What questions are you hearing from brands that are approacing Twitter? \u00a0I gauge the level of sophitication of a brand by which of these five questions they’re trying to answer<\/a>, just change out ‘social media’ to ‘twitter’ to gauge.<\/p>\n

    Are you at an agency or at a brand? What questions are you hearing about Twitter?<\/p>\n

    Update: Antonio<\/a> has answered, as has Jess<\/a>, and so has Dirk who heads social media<\/a> marketing at Vignette.<\/p>\n","protected":false},"excerpt":{"rendered":"

    This by no means represents all brands, but just some brands, perhaps those that are a bit more sophisticated. Last Friday I had a conversation with a manufacturing firm that had some relativily sophisticated questions about how they will prepare their plan around Twitter. This … Continue reading7 Questions Some Brands Are Asking About Twitter<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-3615","post","type-post","status-publish","format-standard","hentry","category-micromedia"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/3615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=3615"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/3615\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=3615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=3615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=3615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}