{"id":3569,"date":"2009-05-09T04:13:35","date_gmt":"2009-05-09T11:13:35","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=3569"},"modified":"2009-05-16T09:24:59","modified_gmt":"2009-05-16T16:24:59","slug":"its-about-intent-affiliate-links-in-twitter","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2009\/05\/09\/its-about-intent-affiliate-links-in-twitter\/","title":{"rendered":"It&#8217;s About Intent: Affiliate Links in Twitter"},"content":{"rendered":"<p>Humans have a way of always experimenting with new systems to see how they can be monetized or streamlined &#8211;it&#8217;s a natural part of the web.<\/p>\n<p>A few months ago, <a href=\"http:\/\/www.web-strategist.com\/blog\/2008\/11\/21\/why-magpies-advertising-system-is-self-diminishing\/\">I experimented with Magpie Twitter ads as an analyst<\/a>, and quickly found the community revolted against it.<\/p>\n<p>Another revolt could be at hand as I&#8217;ve recently learned that some Twitter users are putting in affiliate links in their Tweets (some are not disclosed), thereby recommending products (like to Amazon) resulting in them generating a cut of revenue if the product is purchased.  I know if someone buys a Kindle based on your affiliate link, that person can generate $35, not bad for a simple link.<\/p>\n<p>Of course, it comes down to <em>intent<\/em>, which ultimately drives <em>trust<\/em>, and may result in followers clicking, ignoring, unfollowing someone they feel taken advantage of. Perhaps in the worst case, followers could report a twitter user using affiliate links as spam.<\/p>\n<p><strong>How to make it work<\/strong><br \/>\nAffiliate links aren&#8217;t anything new, we&#8217;ve seen them on blog siderolls for years, so it comes down to a few requirements if people are going to make them work:<\/p>\n<ul>\n<li>1) Make sure it lines up editorially with your personal brand, promoting a product that people don&#8217;t associate you with will raise eyebrows.<\/li>\n<li>2) Disclose it&#8217;s an affiliate link, perhaps with a hashtag #affilliatelink.<\/li>\n<li>3) Be sincere about your recommendation.  If you truly love that product you&#8217;re promoting, perhaps write a review on a blog first, explaining why.<\/li>\n<li>4) Be fully transparent before people follow you: Create a link from your Twitter profile page that is up front about how you use Twitter, and explain your intentions when it comes to product recommendations and affiliate links.<\/li>\n<li>5) Updated: If you&#8217;re linking from your Twitter account to an affiliate, you can disclose on that destination page, <a href=\"http:\/\/blog.affiliatetip.com\/\">Shawn Collins<\/a>, an affiliate marketer puts disclosure on his blog posts.<\/li>\n<\/ul>\n<p>Hope these guidelines are helpful, we know for certain that affiliate links are common across the web, it&#8217;ll be interesting to see how people monetize Twitter, just as they did with blogs.<\/p>\n<p>Updated: <a href=\"http:\/\/econsultancy.com\/blog\/3805-social-media-and-affiliate-marketing-a-slippery-subject\">Patricio of eConslutancy agrees<\/a>, and adds some more examles and recomenndations (added Tues, May 12)<\/p>\n<p>I enjoy L<a href=\"http:\/\/outspokenmedia.com\/affiliate-marketing\/disclose-affiliate-links\/\">isa&#8217;s counter, who suggest that trust with her readers matters most, and disclosure isn&#8217;t needed<\/a>, however <a href=\"http:\/\/www.copyblogger.com\/affiliate-marketing-disclosure-now-required-by-law\/\">Copyblogger in 2006 suggests<\/a> (<a href=\"http:\/\/www.google.com\/search?client=safari&#038;rls=en-us&#038;q=disclosure+affiliate+links+law&#038;ie=UTF-8&#038;oe=UTF-8\">and many other bloggers question<\/a>) that this could be against the law.  I&#8217;m not a lawyer, so I&#8217;m going to err on the side of conservatism &#8211;and that disclosure is a best, and safe practice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Humans have a way of always experimenting with new systems to see how they can be monetized or streamlined &ndash;it&rsquo;s a natural part of the web. A few months ago, I experimented with Magpie Twitter ads as an analyst, and quickly found the community revolted &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2009\/05\/09\/its-about-intent-affiliate-links-in-twitter\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">It&#8217;s About Intent: Affiliate Links in Twitter<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,4],"tags":[],"class_list":["post-3569","post","type-post","status-publish","format-standard","hentry","category-micromedia","category-social-media"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/3569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=3569"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/3569\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=3569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=3569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=3569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}