{"id":3491,"date":"2009-05-11T07:05:57","date_gmt":"2009-05-11T14:05:57","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=3491"},"modified":"2009-05-12T09:06:45","modified_gmt":"2009-05-12T16:06:45","slug":"weekly-digest-of-the-social-networking-space-may-11-2009","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2009\/05\/11\/weekly-digest-of-the-social-networking-space-may-11-2009\/","title":{"rendered":"Weekly Digest of the Social Networking Space: May 11, 2009"},"content":{"rendered":"<p>\u00a0<\/p>\n<p><a title=\"Photo Sharing\" href=\"http:\/\/www.web-strategist.com\/blog\/category\/digest\/\"><img decoding=\"async\" src=\"http:\/\/farm2.static.flickr.com\/1015\/1276273363_74359af1c1_o.gif\" alt=\"digest3\" \/><\/a>\u00a0<\/p>\n<p>I&#8217;m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.<\/p>\n<p>I&#8217;ve created a new category called <a href=\"http:\/\/www.web-strategist.com\/blog\/category\/digest\/\">Digest (view archives)<\/a>. Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.<\/p>\n<p>Subscribe to this blog in your <a href=\"http:\/\/feeds.feedburner.com\/WebStrategyByJeremiah\">feedreader<\/a>, or use the email subscription box in the right column.  Or you can <a href=\"http:\/\/feeds.feedburner.com\/WebStrategyByJeremiahOwyangSocialMediaWebMarketingDigest\">subscribe to this <em>digest <\/em>tag<\/a> only and not receive my other posts.<\/p>\n<blockquote><p><strong>Web Strategy Summary<\/strong><br \/>\nBeen a light week as far as significant news goes.  Facebook and Digg start to connect their social identities.  Ning launches an application gallery, and MySpace trims staff.<\/p>\n<hr \/>\n<p><strong>Social Colonization: Digg adopts Facebook Connect<\/strong><br \/>\nIn an ongoing effort to spread its network, Facebook allowed third party sites to connect to it&#8217;s user and member base, now <a href=\"http:\/\/news.cnet.com\/8301-17939_109-10234534-2.html\">Digg users can use this to access their account info and social graph<\/a>.  The challenge is you can&#8217;t register FB with Digg if you&#8217;re using the same email address in Digg &#8211;the social profiles don&#8217;t yet merge.<\/p>\n<p><strong>Apps: Ning provides application gallery<\/strong><br \/>\nPreviously, Ning applications had to be installed by individuals, but now they can be replicated across networks, with what appears to be a <a href=\"http:\/\/venturebeat.com\/2009\/05\/06\/nings-network-owners-get-their-own-applications\/\">widget gallery type feature<\/a>.<\/p>\n<p><strong>Downsizing: MySpace trims workforce<\/strong><br \/>\nWhile other social networks have also had layoffs (Hi5 in particular) <a href=\"http:\/\/www.techcrunch.com\/2009\/05\/09\/layoffs-hit-myspace\/\">MySpace trims 45 members of it&#8217;s staff<\/a>, and is undergoing a major executive change out.<\/p>\n<p><strong>Findings: Wrapup from Inbound Marketing Summit<\/strong><br \/>\nWhat was learned at the Inbound Marketing Summit?  This excellent <a href=\"http:\/\/ioncorporation.com\/blog\/?p=989\">wrap up summarizes the key findings.<\/a><\/p>\n<p><strong>Ads: blogs come into their own<\/strong><br \/>\nA few months ago, GigaOm&#8217;s network left Federated Media, and now <a href=\"http:\/\/www.techcrunch.com\/2009\/05\/08\/so-long-federated-media-and-thanks-for-all-the-fish\/\">Techcrunch sprouts it&#8217;s own advertising capabilities<\/a>.  Blogs are maturing now where they can reduce third party dependency on advertising revenue, demonstrating they&#8217;re their own media outlets.<\/p>\n<p><strong>Interview: Thor, of Get Satisfaction<\/strong><br \/>\nInteresting <a href=\"http:\/\/www.blogtalkradio.com\/mediabistro\/2009\/05\/01\/Morning-Media-Menu\">audio interview from the founder of Get Satisfaction<\/a>, a third party support site, that&#8217;s quite disruptive to corporate websites.  Thor, the former CEO is now the CTO, having recently hired Wendy Lea.  The chatter is casual at first, but gets focused as it progresses.<\/p>\n<p><strong>To watch: Cisco Eos puts stake in ground for media<\/strong><br \/>\nCisco&#8217;s Dan Scheinman is a general manager at the Eos, a community platform aimed at reaching media industry. While still early to market, I&#8217;m carefully watching this vendor as they have large backing from Cisco, that has a large enterprise footprint.  <a href=\"http:\/\/blogs.cisco.com\/media\/comments\/cisco_and_hollywood_partnership_that_makes_sense\/\">Dan&#8217;s post suggests that Eos is intended to help Hollywood make money online<\/a>, leveraging the disruption that new technologies have brought them.<\/p>\n<p><strong>Google: Analysis on Ad Behavior to improve TV ads<\/strong><br \/>\nGoogle is doing some interesting and hopefully interesting analysis that will improve the context of ads, <a href=\"http:\/\/googleblog.blogspot.com\/2009\/05\/tuning-in-to-tv-data.html\">see their lengthy explanation and charts.<\/a><\/p>\n<p><strong>Accolades: Neighborhood America gets second award<\/strong><br \/>\nNeighborhood America announces today that it has won its second consecutive <a href=\"http:\/\/www.neighborhoodamerica.com\/pressrelease\/130\">CODiE Award for &#8216;Best Social Networking Solution&#8217; for enterprises<\/a>. See the <a href=\"http:\/\/www.siia.net\/codies\/2009\/finalist_list.asp\">many other categories and finalists<\/a>.<\/p>\n<p><strong>Personal: Happy Mother&#8217;s Day Mom<\/strong><br \/>\nThanks for all you&#8217;ve done for me, supporting me when I was a young snot, and still supporting me as I&#8217;m an older snot.  Love you mom.  Now, I&#8217;m off to Amsterdam to help clients and speak at conferences, then going to Paris the week after.<\/p><\/blockquote>\n<p><strong>Hungry For Social Networking Stats? <\/strong>Then you should see my collection of <a href=\"http:\/\/www.web-strategist.com\/blog\/2008\/11\/19\/social-networks-site-usage-visitors-members-page-views-and-engagement-by-the-numbers-in-2008\/\">Social Networks Stats for 2008<\/a> and <a href=\"http:\/\/www.web-strategist.com\/blog\/2009\/01\/11\/a-collection-of-soical-network-stats-for-2009\/\">2009<\/a>.  Bookmark them, then share it with others as I continue to update it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; I&rsquo;m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2009\/05\/11\/weekly-digest-of-the-social-networking-space-may-11-2009\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Weekly Digest of the Social Networking Space: May 11, 2009<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,50],"tags":[],"class_list":["post-3491","post","type-post","status-publish","format-standard","hentry","category-digest","category-social-networking"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/3491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=3491"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/3491\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=3491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=3491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=3491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}