{"id":3303,"date":"2009-04-24T05:56:45","date_gmt":"2009-04-24T12:56:45","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=3303"},"modified":"2009-04-25T17:38:38","modified_gmt":"2009-04-26T00:38:38","slug":"marketing-forum-theme-day-1-do-marketing-differently-innovate-during-a-recession","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2009\/04\/24\/marketing-forum-theme-day-1-do-marketing-differently-innovate-during-a-recession\/","title":{"rendered":"Marketing Forum Theme Day 1: Do Marketing Differently: Innovate During A Recession"},"content":{"rendered":"

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Forrester’s Marketing Forum in Orlando Florida<\/p>\n

Forrester’s Christine Spivey Overby kicked off the conference, first reminiscing on how great innovation comes out of times of economic struggle. Her example, which is so suited for Forrester’s marketing conference in Orlando<\/a>, is Walt Disney’s creative genius to develop an iconic entertainment franchise. She stresses that now is the time to do marketing differently by thinking differently and embracing innovation.<\/p>\n

[Marketers should innovate now, despite the perceived risk]<\/h2>\n

Why innovate now:<\/strong>
\nVP\/Principal Analyst on the Interactive Marketing team, Shar VanBoskirk spoke next. She indicates that a recent forecast shows that mobile, social, email, display, and search marketing will increase at a CGR of 17% in 2014. She gives some funny examples of some silly Twitter examples from overzealous customers. Risks: we take them because of the thrill, or the innovation.<\/p>\n

Accessible innovation:<\/strong>
\nA marketing program development that you can pursue within your own role in order to solve problems or improve business results. It’s not limited to your CMO or your corporate strategy group. An accessible innovation should have the following traits:<\/p>\n