![\"digest3\"](\"http:\/\/farm2.static.flickr.com\/1015\/1276273363_74359af1c1_o.gif\")
<\/a><\/center><\/p>\nI’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover. <\/p>\n
I’ve created a new category called Digest (view archives)<\/a>. Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. <\/p>\n Subscribe to this blog in your feedreader<\/a>, or use the email subscription box in the right column. Or you can subscribe to this digest <\/em>tag<\/a> only and not receive my other posts.<\/p>\n Web Strategy Summary<\/strong> Europe: Facebook trumps Hi5 and Bebo<\/strong> Partnership: Adobe and Gigya Partner to spread widget advertising<\/strong> Security: Twitter compromised by hacker<\/strong> Growth: Ning hits 1 million communities<\/strong> Amazon “Ham Fists” it’s adult books<\/strong> Spinout: StumbleUpon breaks free from eBay<\/strong> Case Study: CPG $1.28 Million in Sales From $1 Million Social-Media Campaign<\/strong> Hype: Social noise as celebrities jump on Twitter<\/strong> Submit: I’m listening.<\/strong> If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date but first, read how to score your announcements<\/a>. <\/p>\n Hungry For Social Networking Stats? <\/strong>Then you should see my collection of Social Networks Stats for 2008<\/a> and 2009<\/a>. Bookmark them, then share it with others as I continue to update it.<\/p>\n","protected":false},"excerpt":{"rendered":" I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: April 19, 2009<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,50],"tags":[],"class_list":["post-3170","post","type-post","status-publish","format-standard","hentry","category-digest","category-social-networking"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/3170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=3170"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/3170\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=3170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=3170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=3170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThis is only a sample of the news that happened last week. Without a doubt, this space is starting to move faster and faster, and it’s real struggle for me, an industry analyst, to keep up. Here’s what I think is important: things beyond the hype, deals, partnerships, movements of money, and potential for future growth. <\/p>\n
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\nFacebook Ranks as Top Social Networking Site in the Majority of European Countries. Facebook Captures #1 Ranking in Spain for the First Time in February, comScore, April<\/a><\/p>\n
\nAdobe allows flash developers to extend advertisements to Gigya’s widget network using flash pro<\/a>. This makes flash development easy to use and now social. <\/p>\n
\nPopular microblogging service Twitter was afflicted with a worm last weekend<\/a>, causing the company to scramble to deal with it before the larger media attention mid week, and briefly resurfaced on Friday<\/a>. Twitter must focus not only on making it’s site scalable (had major issues last year) but now must focus on making it safer through hardened security.<\/p>\n
\nWhite label do it yourself social networking site Ning has reached a milestone, having hit 1 million individual social networks, or communities<\/a>. Expect this trend to continue as we’ve seen an increase in ‘joiner’ behavior from year to year.<\/p>\n
\nA Twitter storm erupts, followed by blogs, then mainstream media as an apparent glitch by a ham fisted error caused the community to backlash. During the incident, it was hard to separate fact from fiction, but it became clear that from<\/a> these news stories what really happened<\/a>.<\/p>\n
\nI spoke with David Hornik, who’s on the board of Stumbleupon, who has now broken free from eBay<\/a>. Expect to see some innovation occur now that the company is back in an open space environment. If they do this right, they could impact search as we know it.<\/p>\n
\nWhile not the highest possible margins you’d hope for in a social media campaign, this measurement reported by ad age shows that myspace worked with comscore and other agencies to measure a recent sales of a CPG effort<\/a>. The study doesn’t indicate the positive word of mouth or other social residuals that may increase awareness, consideration, or brand preference.<\/p>\n
\nOf course, it shouldn’t go without mention that there’s quite a bit of noise within the social sphere beyond the AmazonFail incident, but the race to 1 million users by Ashton vs CNN. Ashton going on Oprah, her evangelizing the tool to her millions –and the continued growth we should expect from that. I have another blog post for that topic in a few.<\/p>\n<\/blockquote>\n
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