{"id":3012,"date":"2009-03-13T05:53:11","date_gmt":"2009-03-13T12:53:11","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2009\/03\/13\/vaporware-in-the-social-media-space\/"},"modified":"2009-03-13T14:18:02","modified_gmt":"2009-03-13T21:18:02","slug":"vaporware-in-the-social-media-space","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2009\/03\/13\/vaporware-in-the-social-media-space\/","title":{"rendered":"Vaporware in the Social Media Space"},"content":{"rendered":"

A common practice in the enterprise software industry (and beyond) is to announce products, make a lot of noise about it, but slowly roll it out in pieces over the coming quarters or never at all. This is called Vaporware<\/a> and I’m starting to see small examples of this in the social media industry. <\/p>\n

As a response, I’m going to start calling out vendors that do that. Why? it protects buyers from getting caught up in the hype of an announcement, flashy videos, and buzzword industry-changing definitions. I fill the space with enough buzzwords myself, there really isn’t any room left for vendors. <\/p>\n

Graciously, I will list of vendors on this blog post that make big pronouncements without demonstrating their products, highlighting their vaporware. I encourage you to support this so we can establish a precedent in our space to announce and show products that are actually working –not just promised. <\/p>\n

What say you, should we do such a list? I’ll need your help in calling them out, they’ll get a list similar to this one of brands that have been punk’d<\/a>. <\/p>\n

Update: Related and if social media vendors do announce, they should eat their own dogfood<\/a> (or drink their own champagne, as I learned from my new friend Dana). I’m keeping PR folks busy.<\/p>\n

Here are some requirements for vendors as they launch: On day of announcement they should be able to show a demo of their product. If it’s an enterprise product, or complicated, then show a video with it working. Consider using a customer reference or a test case to demonstrate how it’s been working in the past. I like what John Furrier said, that sometimes products are still getting the bugs worked out and that’s fine –but in any case, show that the product exists.<\/p>\n","protected":false},"excerpt":{"rendered":"

A common practice in the enterprise software industry (and beyond) is to announce products, make a lot of noise about it, but slowly roll it out in pieces over the coming quarters or never at all. This is called Vaporware and I’m starting to see … Continue readingVaporware in the Social Media Space<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,4],"tags":[],"class_list":["post-3012","post","type-post","status-publish","format-standard","hentry","category-analyst","category-social-media"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/3012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=3012"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/3012\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=3012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=3012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=3012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}