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<\/a><\/center><\/p>\nI’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.<\/p>\n
I’ve created a new category called Digest (view archives)<\/a>. Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more. <\/p>\n Subscribe to this blog in your feedreader<\/a>, or use the email subscription box in the right column. Or you can subscribe to this digest <\/em>tag<\/a> only and not receive my other posts.<\/p>\n Web Strategy Summary<\/strong> Trends: AOL launches lifestream product<\/strong> Trend: CIOs seeing opportunities of social network<\/strong> Launch: Mzinga launches Learning Suite<\/strong> Launch: Lithium launches measurement suite<\/strong> Strategy: ShareThis has data, seeks to be platform<\/strong> Deployment: Facebook connect deploys in comments boxes<\/strong> Viewpoint: Google’s view on social network and open stack<\/strong> Revenue: Facebook and Apps ecosystem grapples with monetization<\/strong> Culture: Social networks harm children’s development and your health<\/strong> Elitism? Twitter suggest causes an uproar<\/strong> Awards: Social Networking awards by Codie<\/strong> Advertising: Shift to social engagement ads<\/strong> Campaign: Ford reaches for Social Networks for campaign<\/strong> Deployment: Innovis launches social network<\/strong> Privacy: Facebook withdraws Terms of Service<\/strong> Ethics: Yelp under fire for extortion<\/strong> Hurmous Self-Assesment: What type of Facebook friend are you?<\/strong> If you’re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below. Help me stay up to date. <\/p>\n Hungry For Social Networking Stats? <\/strong>Then you should see my collection of Social Networks Stats for 2008<\/a> and 2009<\/a>. Bookmark them, then share it with others as I continue to update it.<\/p>\n","protected":false},"excerpt":{"rendered":" I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I … Continue readingWeekly Digest of the Social Networking Space: Feb 26, 2009<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,50],"tags":[],"class_list":["post-2973","post","type-post","status-publish","format-standard","hentry","category-digest","category-social-networking"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2973"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2973\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThis has been one of the busiest weeks to date, so the need for this digest is great. A trend to launch lifestreaming features is taking off, also Facebook extends it’s reach by connecting to commenting systems –expect that to grow even further. Community platform vendors launch education suites and listening tools, and companies like Sharethis that are collecting data have a platform opportunity.<\/p>\n
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\nWe’re seeing more and more lifestreams appear out of products, as indivudals publish on disparate systems, the need to aggregate in one place becomes important for both personal and brands. AOL launches their own lifestream product, emulating what others before them have done<\/a>.<\/p>\n
\nThis ZDnet article suggests that CIOs and IT directors are coming around to the benefits<\/a> of social networks based on a recent panel that had with practitioners.<\/p>\n
\nThis Learning Suite<\/a> is intended to make corporate training socialized by encouraging students to learn with and from peers. With this launch, they’ll extend to different buyers within the enterprise, from sales to HR, but may still have to deal with IT stakeholders. <\/p>\n
\nI’ve given my thoughts on the product here<\/a>, this product is a next generation community gauging tool that can help brands identify troublespots as well as receive automated and human recommendations.<\/p>\n
\nData collection is powerful, but when you are able to make sense of it, it can be monetized to those who want to reach influencers. Sharethis, a popular sharing embed is now expanding their reach and aiming to be a data platform<\/a>, they know who shares what and how.<\/p>\n
\nPretty simple deployment, you can now leave comments on blogs that have connected with Facebook<\/a>, expect more and more of this to happen.<\/p>\n
\nGoogle’s Kevin Marks does a guest post on Techcrunch<\/a> (it’s not really an interview right?) that discuses Google’s view on the open stack and connective tissues.<\/p>\n
\nAdweek stirs the importance of the ecoystem of an application tax<\/a> that may go into effect in order for Facebook to monetize and drive revenues. There’s been critical eyes cast (myself included) about using advertising on their network to generate revenues. Here’s some options to monetize web apps<\/a> –and a breakdown of what’s popular.<\/p>\n
\nInteresting research that indicates that social networks teaches children to be too focused on just about nothing<\/a>. With this reduced attention span and immediate gratification, this causes concern for children who are not learning from the ‘real ‘world. Oh it’s also not good for your health<\/a>, time to go to the gym?<\/p>\n
\nLA Times captures the essence<\/a>: “Some high-profile Twitter accounts have been seeing astronomical jumps in the number of users subscribing to their profile updates — tens of thousands of new followers, in some cases.” many who are not on the list, are well, jealous<\/a>.<\/p>\n
\nWho won this category for Best Social Networking Solution the Codie Awards<\/a>? Dow Jones g2, Dow Jones Business & Relationship Intelligence, Lithium Technologies, Mzinga, Neighborhood America, Inc, RM Honeycomb, RM Educational Software, SchoolNet, Inc. congrats (Update: these are finalists, not winners)<\/p>\n
\nSFGate suggests that the next evolution in advertisements will pivot around social networks and communities<\/a>. The challenge is, we’ve yet to see true numbers on click through rates to prove. I wrote a report on engagement ads<\/a>, do read if you’ve access.<\/p>\n
\nPitching it’s cost effective Festiva car, Ford launches the<\/a> campaign page calling individuals to create a video<\/a> to explain why they want this car. <\/p>\n
\nI meet with a lot of brands that are deploying their own social network, and as a result, we see deployments for every type of vertical, in this case, Innovis launches one for vendors and suppliers<\/a>.<\/p>\n
\nAfter the dustup last week with Facebook’s change in terms of service, they’ve now retracted, the third time making a mistake<\/a> when it comes to privacy. Tip: ask first, then act human<\/a>.<\/p>\n
\nGrowing social network that allows customers to review restaurants (it’s a decision maker for patrons here in the bay area) is under fire for being accused of being an extortion racket to small businesses<\/a>. Article suggests that some restaurant owners are offered to remove negative reviews for a few hundred dollars a month.<\/p>\n
\nGo on, be honest, what kind of friend are you<\/a>? I’ll be honest, I’m an exhibitionist. <\/p>\n<\/blockquote>\n
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