{"id":2971,"date":"2009-02-18T06:21:22","date_gmt":"2009-02-18T13:21:22","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2009\/02\/18\/weekly-digest-of-the-social-networking-space-feb-18-2009\/"},"modified":"2009-02-18T06:52:21","modified_gmt":"2009-02-18T13:52:21","slug":"weekly-digest-of-the-social-networking-space-feb-18-2009","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2009\/02\/18\/weekly-digest-of-the-social-networking-space-feb-18-2009\/","title":{"rendered":"Weekly Digest of the Social Networking Space: Feb 18, 2009"},"content":{"rendered":"<p><center><a href=\"http:\/\/www.web-strategist.com\/blog\/category\/digest\/\" title=\"Photo Sharing\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm2.static.flickr.com\/1015\/1276273363_74359af1c1_o.gif\" width=\"480\" height=\"98\" alt=\"digest3\" \/><\/a><\/center><\/p>\n<p>I&#8217;m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I cover.<\/p>\n<p>I&#8217;ve created a new category called <a href=\"http:\/\/www.web-strategist.com\/blog\/category\/digest\/\">Digest (view archives)<\/a>. Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my take, and click link to dive in for more.  <\/p>\n<p>Subscribe to this blog in your <a href=\"http:\/\/feeds.feedburner.com\/WebStrategyByJeremiah\">feedreader<\/a>, or use the email subscription box in the right column.  Or you can <a href=\"http:\/\/feeds.feedburner.com\/WebStrategyByJeremiahOwyangSocialMediaWebMarketingDigest\">subscribe to this <em>digest <\/em>tag<\/a> only and not receive my other posts.<\/p>\n<blockquote><p><strong>Web Strategy Summary<\/strong><br \/>\nTwitter raises a very large round of funding, potentially enough to last the economic drought for their small company.  LinkedIn and Facebook demonstrate they continue to grow &#8211;especially in a recession. More individuals are worried by Facebook&#8217;s new Terms of service, which the CEO has responded to.<\/p>\n<hr>\n<p><strong>Funding: Twitter raises $35mm &#8211;without generating any revenue<\/strong><br \/>\nRaising money in a recession is always tricky, valuations fluctuate, and business models do too. <a href=\"http:\/\/www.mercurynews.com\/health\/ci_11701745\"> Twitter raised a cool $35mm (one of the largest rounds since the recession was announced in Oct 08), despite not generating any revenue<\/a>.  Their hype, buzz, and accelerated growth (albiet a small community of estimated of around 5mm from some news sources) leave <a href=\"http:\/\/www.forbes.com\/2009\/02\/17\/twitter-enterprise-marketing-technology-cio-network_0218_twitter.html\">many wondering if they will generate revenue from brands<\/a>.<\/p>\n<p><strong>Recession: Linkedin continues to grow during a recession<\/strong><br \/>\nThe social networking industry has opportunity during economic downturns, perhaps this is due to people having more time to after being laid off, those want to connect and find new opportunities, or the natural instinct in many social animals to find safety in numbers.  <a href=\"http:\/\/www.techcrunch.com\/2009\/02\/14\/as-the-economy-sours-linkedins-popularity-grows\/\">Comscore data shows an increase in total unique views<\/a> since the recession was announced in Sept.  Do see this report from Pingdom that indicates that Twitter and <a href=\"http:\/\/www.networkworld.com\/community\/node\/38635\">LinkedIn&#8217;s network availability may be changing<\/a>.<\/p>\n<p><strong>Stats: Facebook continues to grow<\/strong><br \/>\n<a href=\"http:\/\/www.insidefacebook.com\/2009\/02\/14\/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday\/\">Now reported to have 175mm users<\/a> with 600k new users everyday this social newtork continues to grow.  Already saturated with you, now the fastest growing demographic is &#8220;Women over 55, up 175.3% in the last 120 days. Facebook growing faster with women than men in almost every age group.&#8221; <\/p>\n<p><strong>Feature: MySpace to index and search images<\/strong><br \/>\nMySpace has confirmed that it recently went live, and indexes around 3 billion of the site&#8217;s 7 billion photo according to <a href=\"http:\/\/www.techcrunch.com\/2009\/02\/13\/myspace-quietly-launches-site-wide-image-search\/\">coverage by Techcrunch<\/a>.  This feature will allow people to quickly find related content, and could help with contextual advertising.<\/p>\n<p><strong>Security: Dangers of Social Networks<\/strong><br \/>\nRecent <a href=\"http:\/\/www.pcworld.com\/article\/159560\/not_among_friends_the_dangers_of_social_networks.html\">PCWorld article discusses with so many people in one location the dangers<\/a> of a social network being hacked and exposing a great degree of personal information in one place.  Given users don&#8217;t&#8217; pay for a contract, nor terms of service, this is a liability most don&#8217;t foresee.<\/p>\n<p><strong>Privacy: Facebook&#8217; Terms of Service Scare<\/strong><br \/>\nMore than a few folks are concerned about private and personal data, but when articles that suggest that <a href=\"http:\/\/consumerist.com\/5150175\/facebooks-new-terms-of-service-we-can-do-anything-we-want-with-your-content-forever\">Facebook&#8217;s terms of service mean they can do anything they want at anytime, (like forever)<\/a> it starts to scare on folks, <a href=\"http:\/\/blog.facebook.com\/blog.php?post=54746167130\">do read Mark Z&#8217;s response<\/a>.<\/p>\n<p><strong>Ning continues to grow, despite porn removal<\/strong><br \/>\nA few months ago, Ning made a bold announcement to remove all adult content from their network, despite this gash in content inventory, <a href=\"http:\/\/www.techcrunch.com\/2009\/02\/13\/ning-doing-just-fine-without-the-porn\/\">they still continue to grow<\/a>, Techcrunch cites Comscore data<\/p>\n<p><strong>Usage: Surge in Europe, acceleration in France<\/strong><br \/>\n<a href=\"http:\/\/www.comscore.com\/press\/release.asp?press=2723\">Comscore reports<\/a> that social networking in Europe is up, with France having a 45% year of growth. Key finding: &#8220;Of the 282.7 million European Internet users age 15 and older who went online via a home or work computer in December 2008, 211 million visited a social networking site   representing a penetration of 74.6 percent&#8221;<\/p>\n<p><strong>Culture: Facebook is for the old?<\/strong><br \/>\nTime Magazine gives some pretty silly &#8211;and somewhat true reasons <a href=\"http:\/\/www.time.com\/time\/magazine\/article\/0,9171,1879169,00.html\">why Facebook is for old folks<\/a>, funny thing is, my parents nor my grandma is on it &#8230;yet.<\/p>\n<p><strong>Culture: Hackers take aim at celebrity accounts<\/strong><br \/>\nApparently, Miley Cyrus, who plays Hannah Montana, knows how to write a lot better <a href=\"http:\/\/www.straitstimes.com\/Breaking%2BNews\/Tech%2Band%2BScience\/Story\/STIStory_340028.html\">than her hackers led on<\/a>.  This is the second case we&#8217;ve heard of Twitter being &#8216;hacked&#8217; in a few months.<\/p>\n<\/blockquote>\n<hr>\n<p>If you&#8217;re a social network, or widget company, I want to know of your news, send me an email, or leave a comment below.  Help me stay up to date.  <\/p>\n<p><strong>Hungry For Social Networking Stats? <\/strong>Then you should see my collection of <a href=\"http:\/\/www.web-strategist.com\/blog\/2008\/11\/19\/social-networks-site-usage-visitors-members-page-views-and-engagement-by-the-numbers-in-2008\/\">Social Networks Stats for 2008<\/a> and <a href=\"http:\/\/www.web-strategist.com\/blog\/2009\/01\/11\/a-collection-of-soical-network-stats-for-2009\/\">2009<\/a>.  Bookmark them, then share it with others as I continue to update it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&rsquo;m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an industry analyst. By creating this digest (I started this over a year ago) it really helps me to stay on top of the space I &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2009\/02\/18\/weekly-digest-of-the-social-networking-space-feb-18-2009\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Weekly Digest of the Social Networking Space: Feb 18, 2009<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,50],"tags":[],"class_list":["post-2971","post","type-post","status-publish","format-standard","hentry","category-digest","category-social-networking"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2971"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2971\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}