{"id":2909,"date":"2009-01-06T18:13:21","date_gmt":"2009-01-07T01:13:21","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2009\/01\/06\/findings-why-you-dont-need-to-tweet-to-get-traffic-from-twitter\/"},"modified":"2009-01-08T12:33:18","modified_gmt":"2009-01-08T19:33:18","slug":"findings-why-you-dont-need-to-tweet-to-get-traffic-from-twitter","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2009\/01\/06\/findings-why-you-dont-need-to-tweet-to-get-traffic-from-twitter\/","title":{"rendered":"Findings: Why You Don&#8217;t Need to Tweet to Get Traffic from Twitter"},"content":{"rendered":"<p>I used to promote my blog posts on Twitter, then when I left Twitter, noticed a significant loss in traffic. Yesterday, <a href=\"http:\/\/www.web-strategist.com\/blog\/2009\/01\/05\/how-bloggers-should-inspire-retweets\/\">I did a blog post encouraging others to tweet then retweet my blog post, <\/a>as you know, being on a Twitter hiatus gives a unique opportunity to try out some experiments.<\/p>\n<p><strong>By the numbers:<\/strong><br \/>\nHere&#8217;s the stats from the experiment: In the last 24 hours, 199 folks tweeted these words &#8220;How Bloggers Should Inspire Retweets&#8221; within 24 hours.<\/p>\n<p>Although not all of them used the snipurl I created, there were 2,000 clicks and unique clicks 1,280.  This means that the average tweet that linked to the post generated 10 clicks, and about 6.4 unique clicks per person.<\/p>\n<p>There were 145 <a href=\"http:\/\/twittercounter.com\/?username=jowyang\">new followers<\/a> to my twitter account, the daily average is new daily followers 88.  This is a lift in follower increase of 60% beyond the daily average.<\/p>\n<p>Google Web Analytics showed that to be the top viewed page in last 24 hours, with 954 views, the graph below indicates that traffic returned to patterns before I took my Twitter hiatus.  <\/p>\n<p><center><a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/3175667310\/\" title=\"30 Days Traffic on Web Strategy Blog by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm2.static.flickr.com\/1103\/3175667310_04381204a6.jpg\" width=\"440\" height=\"345\" alt=\"30 Days Traffic on Web Strategy Blog\" \/><\/a><br \/>\nAbove Graph: Last 30 days visitors according to Google Analytics to my blog, notice the dip when I started the hiatus on Jan 20th, also coupled by the holidays.  On Dec 5th the twitter experiment started and brought visitors back up to normal levels.<\/center><\/p>\n<p><center><a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/3175667310\/\" title=\"30 Days Traffic on Web Strategy Blog by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm2.static.flickr.com\/1190\/3174856813_0a96de9dcf.jpg\" width=\"440\" height=\"345\" alt=\"30 Days Traffic on Web Strategy Blog\" \/><\/a><br \/>\nAbove Graph: Twitter was the top referrer of traffic over the last 24 hours.<\/center><\/p>\n<p><strong>This means that: <\/strong><\/p>\n<blockquote>\n<li>My experiment on &#8216;energizing&#8217; (word of mouth) was successful from blog to twitter, <a href=\"http:\/\/www.web-strategist.com\/blog\/2008\/12\/30\/thank-you-2008\/\">learn about my goals<\/a>.<\/li>\n<li>You don&#8217;t need to be on Twitter.com as an active user to gain traffic to your site.<\/li>\n<li>Since my twitter account wasn&#8217;t involved, the number of Twitter followers doesn&#8217;t matter as much as we once thought.<\/li>\n<li>If you have compelling content, and make it easy for people to share, they will, and then it will rapidly spread through the twitter WOM network.<\/li>\n<li>While I do have a good sized blog readership, a marketer with advertising budget could easily generate eyeballs to a blog with less subscribers, and potentially get similar results.<\/li>\n<li>If you read the comments, there were several vendors that are going to offer a tweet icon at the bottom of your blog post, or wordpress plugin, so expect to see more of these.<\/li>\n<\/blockquote>\n<p>This experiment isn&#8217;t completely scientifically done, if this were for an official Forrester report, that I&#8217;d have several control groups, sample with a variety of different websites, blogs, and twitter accounts to find a pattern.  The one conclusion is that I don&#8217;t need to tweet to get twitter traffic.<\/p>\n<p><strong>Helpful? Copy, Paste, then Tweet it!<\/strong><\/p>\n<blockquote><p>Findings: Why You Don&#8217;t Need to Tweet to Get Traffic from Twitter http:\/\/snipurl.com\/9k5xy<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I used to promote my blog posts on Twitter, then when I left Twitter, noticed a significant loss in traffic. Yesterday, I did a blog post encouraging others to tweet then retweet my blog post, as you know, being on a Twitter hiatus gives a &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2009\/01\/06\/findings-why-you-dont-need-to-tweet-to-get-traffic-from-twitter\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Findings: Why You Don&#8217;t Need to Tweet to Get Traffic from Twitter<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,44,5],"tags":[],"class_list":["post-2909","post","type-post","status-publish","format-standard","hentry","category-micromedia","category-social-media-measurement","category-web-usage"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2909"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2909\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}