This post has nothing to do with technology, but everything to do with communication<\/p>\n
I’m not a great speaker, but someday hope to be one. I have learned that being in tune with your audience is key when it comes to giving your presentation. When I’m at public conferences and speaking, I watch twitter in real time<\/a>, in hopes of avoiding an audience Groundswell<\/a>.<\/p>\n Like a good doctor, my job is to learn and listen, diagnose problems, and offer remedies to my patients. Since I often speak to the web strategists at a company, (VP, Dir, Manager of Web) and related marketing cohorts I’ve started to become really in tune with the non verbal gestures within a room as it relates to their core pain points. Body language, which often accounts for 80% of all in person communication, really helps me to tune into what’s really <\/em>happening at the company:<\/p>\n \nAntagonist\/Protagonist<\/strong> Find the power<\/strong> Echos in the backchannel<\/strong> While this observational method isn’t always spot on, it’s important that a speaker be very in tune with the audience he’s speaking to, as we know how non-verbal communication can provide data about what’s really happening underneath. <\/p>\n","protected":false},"excerpt":{"rendered":" This post has nothing to do with technology, but everything to do with communication I’m not a great speaker, but someday hope to be one. I have learned that being in tune with your audience is key when it comes to giving your presentation. When … Continue readingThe Glances<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86,9],"tags":[],"class_list":["post-2826","post","type-post","status-publish","format-standard","hentry","category-analyst","category-ruminations"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2826"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2826\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nOften analyst are brought in to settle disputes using data and insight between debating groups or product teams, and I can often tell when questions are being loaded, aimed, and fired at me for me to then resolve. For example, when one individual asks a particular loaded question, I immediately watch the glances of everyone else in the room –they’ll likely shoot right over to the antagonist. After I give my answer, you can often watch shoulder tension fall or raise, which can sometimes indicate where more conversation will happen later.<\/p>\n
\nIt’s easy to spot the decision maker in the room, when the topic of budgets, roles, responsibilities comes up in topic or audience question, in a small room, it’s easy to see where the eyeballs all look. Most people don’t even realize they’re split second glance to the decision maker, but when I see a pattern, I can often tell who holds the power. <\/p>\n
\nRecently, I spoke with a product team, and they were furiously discussing (and perhaps critiquing me) in the backchannel IM. While few of them looked up from their laptops at me, I could tell they were absorbing, reacting, and discussing the data and insight I was bringing. I could hear the increase of typing of notes or instant messages in between certain topics –they were reacting back.<\/p><\/blockquote>\n