{"id":2801,"date":"2008-10-19T04:28:29","date_gmt":"2008-10-19T11:28:29","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2008\/10\/19\/overused-ideas-the-executive-community\/"},"modified":"2008-10-19T13:44:00","modified_gmt":"2008-10-19T20:44:00","slug":"overused-ideas-the-executive-community","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2008\/10\/19\/overused-ideas-the-executive-community\/","title":{"rendered":"Overused Ideas: The Executive Community"},"content":{"rendered":"<p>Part of being an analyst is talking with clients on inquiry calls, I have several of these a week.  Just about every other week, I have a client who calls and tells me their grandiose plans to create a community to reach executives.  From the CIO, CTO, COO to CEO, I&#8217;ve heard them all. Of course, I tell them that they are not alone and that I just had a similar call just a few days ago.  <\/p>\n<p>While reaching the check signer is always ideal, I have to remind these ambitious brands that: <\/p>\n<ol>\n<li>Should first know the technographics of executives, do you know if they even participate in social technologies?  If age is an indicator of adoption, (<a href=\"http:\/\/www.forrester.com\/Groundswell\/profile_tool.html\">see this chart<\/a>) then it&#8217;s less likely older users are going to be &#8216;joiners&#8217;.<\/li>\n<li>Executives are busy and don&#8217;t have a tremendous amount of time to join communities <\/li>\n<li>Decisions are made from the folks below them &#8211;they seek the recommendations from the troops, execs may just sign the check &#8211;not make specific recommendations. <\/li>\n<li>Executive communities already exist &#8211;why not join them where they are?<\/li>\n<li>Quite a few other brands are trying to accomplish the same task <\/li>\n<\/ol>\n<p>So before you venture off to create the next executive community be sure you can address these previous five points.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part of being an analyst is talking with clients on inquiry calls, I have several of these a week. Just about every other week, I have a client who calls and tells me their grandiose plans to create a community to reach executives. From the &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2008\/10\/19\/overused-ideas-the-executive-community\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Overused Ideas: The Executive Community<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2801","post","type-post","status-publish","format-standard","hentry","category-community-marketing"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2801"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2801\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}