{"id":2694,"date":"2008-08-16T19:48:24","date_gmt":"2008-08-17T02:48:24","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2008\/08\/16\/press-releases-content-formatting-in-the-age-of-140-characters\/"},"modified":"2008-08-16T19:48:24","modified_gmt":"2008-08-17T02:48:24","slug":"press-releases-content-formatting-in-the-age-of-140-characters","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2008\/08\/16\/press-releases-content-formatting-in-the-age-of-140-characters\/","title":{"rendered":"Press Releases: Content Formatting in the Age of 140 Characters"},"content":{"rendered":"<p>Yesterday morning, I sent over an email to Todd Defren and Brian Solis, champions of the Social Media Press Release (<a href=\"http:\/\/www.web-strategist.com\/blog\/2008\/06\/10\/how-brands-will-use-friendfeed\/\">which I&#8217;ve critiqued in the past<\/a>) offering some suggestions.  <\/p>\n<p>Recently, I&#8217;ve been receiving some press releases where the real important news isn&#8217;t in the leading paragraph.  I had to hunt and read through the rest of the content (maybe that was their strategy) to find out what was really important.  I sent an email back to the PR firm, suggesting that they get their writing funnel&#8217; tightened up, I don&#8217;t have a lot of time, and most press releases get a quick scan &#8211;few get a deep read.<\/p>\n<p>If a PR firms is representing a company in the social media space, then they really need to make sure content is formatted to the medium where information is spreading fastest &#8211;for today, that would be Twitter.  Twitter limits messages to just a short sentence, 140 characters to be exact, and encourages people to be on point and succinct.  <a href=\"http:\/\/www.pr-squared.com\/2008\/08\/produce_propogate_promote_grea.html\">Go over to Todd&#8217;s blog to read more of his thoughts on the topic.<\/a><\/p>\n<p><strong>Takeaway:<\/strong> If your market is in the social media space, press releases should have content summarized for 122 characters, and leave enough space for is.gd (a &#8220;tiny url&#8221; that&#8217;s composed of exactly 18 characters)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday morning, I sent over an email to Todd Defren and Brian Solis, champions of the Social Media Press Release (which I&rsquo;ve critiqued in the past) offering some suggestions. Recently, I&rsquo;ve been receiving some press releases where the real important news isn&rsquo;t in the leading &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2008\/08\/16\/press-releases-content-formatting-in-the-age-of-140-characters\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Press Releases: Content Formatting in the Age of 140 Characters<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,24],"tags":[],"class_list":["post-2694","post","type-post","status-publish","format-standard","hentry","category-micromedia","category-pr"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2694"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2694\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}