{"id":2669,"date":"2008-08-03T06:04:44","date_gmt":"2008-08-03T13:04:44","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2008\/08\/03\/audio-why-most-brands-fail-at-social-network-marketing\/"},"modified":"2008-08-04T07:40:12","modified_gmt":"2008-08-04T14:40:12","slug":"audio-why-most-brands-fail-at-social-network-marketing","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2008\/08\/03\/audio-why-most-brands-fail-at-social-network-marketing\/","title":{"rendered":"Audio: Why Most Brands Fail at Social Network Marketing"},"content":{"rendered":"<p><center><script type=\"text\/javascript\" src=\"http:\/\/www.podtech.net\/player\/popup.js\"><\/script><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/fpdownload.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=8,0,0,0\" width=\"320\" height=\"269\" id=\"player7c1c5eeaa0ee43f082bb71835f8ed005\" align=\"middle\"><param name=\"allowScriptAccess\" value=\"always\" \/><param name=\"FlashVars\" value=\"content=http:\/\/media1.podtech.net\/media\/2008\/07\/PID_013679\/Podtech_Marketing_Voices__Interview_wi.mp3&#038;totalTime=516000&#038;permalink=http:\/\/www.podtech.net\/home\/5308\/forresters-jeremiah-owyang-the-best-and-worst-of-social-marketing&#038;breadcrumb=7c1c5eeaa0ee43f082bb71835f8ed005\" height=\"269\" width=\"320\" \/><param name=\"movie\" value=\"http:\/\/www.podtech.net\/player\/podtech-player.swf?bc=7c1c5eeaa0ee43f082bb71835f8ed005\" \/><param name=\"quality\" value=\"high\" \/><param name=\"scale\" value=\"noscale\" \/><param name=\"bgcolor\" value=\"#000000\" \/><embed name=\"player7c1c5eeaa0ee43f082bb71835f8ed005\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.podtech.net\/player\/podtech-player.swf?bc=7c1c5eeaa0ee43f082bb71835f8ed005\" flashvars=\"content=http:\/\/media1.podtech.net\/media\/2008\/07\/PID_013679\/Podtech_Marketing_Voices__Interview_wi.mp3&#038;totalTime=516000&#038;permalink=http:\/\/www.podtech.net\/home\/5308\/forresters-jeremiah-owyang-the-best-and-worst-of-social-marketing&#038;breadcrumb=7c1c5eeaa0ee43f082bb71835f8ed005\" height=\"269\" width=\"320\" allowScriptAccess=\"always\" \/><\/object><noscript>Your browser does not support JavaScript. This media can be viewed at <a href=\"http:\/\/www.podtech.net\/home\/5308\/forresters-jeremiah-owyang-the-best-and-worst-of-social-marketing\">http:\/\/www.podtech.net\/home\/5308\/forresters-jeremiah-owyang-the-best-and-worst-of-social-marketing<\/a><\/noscript><\/center><\/p>\n<p>If you&#8217;re reading this from a feedreader or an email subscription, <a href=\"http:\/\/www.web-strategist.com\/blog\/2008\/08\/03\/audio-why-most-brands-fail-at-social-network-marketing\/\">advance here to the flash embed to listen to the audio file<\/a>.<\/p>\n<p>Dear friend <a href=\"http:\/\/www.marketingvoices.com\/\">Jennifer Jones<\/a> interviews me on my <a href=\"http:\/\/www.web-strategist.com\/blog\/2008\/07\/18\/forrester-report-best-and-worst-of-social-network-marketing-2008\/\">latest Forrester report The Best and Worst of Social Network Marketing<\/a>.  I discuss some of the high level points of why brands have had so many issues &#8211;and what they should do to succeed.  15 of the 16 brands we tested did not pass our criteria, I hope that if we retest them, they will have improved.  <\/p>\n<p>Update: <a href=\"http:\/\/www.forrester.com\/rb\/teleconference\/best_and_worst_practices_of_social_network\/q\/id\/5069\/t\/1\">I&#8217;m doing a teleconference on this topic<\/a> on behalf of my employer, should you wish to discuss this further and learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your browser does not support JavaScript. This media can be viewed at http:\/\/www.podtech.net\/home\/5308\/forresters-jeremiah-owyang-the-best-and-worst-of-social-marketing If you&rsquo;re reading this from a feedreader or an email subscription, advance here to the flash embed to listen to the audio file. Dear friend Jennifer Jones interviews me on my latest &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2008\/08\/03\/audio-why-most-brands-fail-at-social-network-marketing\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Audio: Why Most Brands Fail at Social Network Marketing<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,40,50],"tags":[],"class_list":["post-2669","post","type-post","status-publish","format-standard","hentry","category-podcasts","category-podtech","category-social-networking"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2669"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2669\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}