I’m with quite a few late adopters of Social Media, in fact, I’m at Forrester’s Finance Forum here in NYC, one of the banking centers of the world. I can often tell the level of sophistication of industries to social media by the type of language they use, in fact, I’ve used these phrases when I didn’t know any better. <\/p>\n
Phrases like: <\/p>\n
“Campaigns” which convey short wartime activities of bomb dropping and tank rolling to advance territory.<\/p>\n
Rookies who want to benefit from word of mouth, or are approaching it the same way as interactive marketing or advertising may say “Leveraging Social Media”, as if doing a little to gain a lot from this medium.<\/p>\n
Or describing people as “users” rather than community “members”<\/p>\n
Describing this movement as “UGC” vs “people sharing”\n<\/p><\/blockquote>\n
So what’s in a name, phrase, or description? A lot, actually. It’s a clear indicator to me on the approach that a brand is going to take, and I can often predict the results will end up looking like an interactive campaign on a social network, rather than a community discussion where the brand is involved. There’s no reason to get emotional or religious about it, it’s just that this type of thinking is likely to result in getting a brand punk’d<\/a>, or worse yet, no one coming resulting in complacency. I’m no ‘phrase police’ but when I hear it quietly am able to segment where folks are at, that’s all, now you try, what causes you to wince?<\/p>\n
For what it’s worth, if you go back to my archives you’ll see I’ve used these same phrases a few years ago –guilty!<\/p>\n","protected":false},"excerpt":{"rendered":"
I’m with quite a few late adopters of Social Media, in fact, I’m at Forrester’s Finance Forum here in NYC, one of the banking centers of the world. I can often tell the level of sophistication of industries to social media by the type of … Continue readingOverheard: “Campaign to Leverage Social Media Users”<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-2580","post","type-post","status-publish","format-standard","hentry","category-social-media"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2580"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2580\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}