{"id":2530,"date":"2008-06-03T20:18:31","date_gmt":"2008-06-04T03:18:31","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2008\/06\/03\/democractic-nomination-twitter-activity-and-blog-activity\/"},"modified":"2008-06-15T06:10:10","modified_gmt":"2008-06-15T13:10:10","slug":"democractic-nomination-twitter-activity-and-blog-activity","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2008\/06\/03\/democractic-nomination-twitter-activity-and-blog-activity\/","title":{"rendered":"Democractic Nomination: Twitter, Blog, and Nominee Website Activity"},"content":{"rendered":"<p>I was watching the chatter, and participating in the conversation, with great fascination.  I&#8217;ve recorded some data using free social media tools (minutes after Obama left the stage), that look at keywords on twitter, as well as &#8216;traffic&#8217; to websites of the runners.  I rarely place much weight in any single use of these tools, but there is a clear trend towards Obama getting a great deal of activity.  Is this telltale to the future?  I&#8217;m not sure.<br \/>\n<center><br \/>\n<a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2549524639\/\" title=\"twist by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3169\/2549524639_af7c6fdeb8.jpg\" width=\"480\" height=\"353\" alt=\"twist\" \/><\/a><br \/>\nAbove: Twist provides activity of keywords over last 7 days.  I recorded this <em>immediately <\/em>after Obama spoke.  No surprise that Obama frequency would be higher during this event centered on him.<\/p>\n<p><\/p>\n<hr>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2549398963\/\" title=\"tweet by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3157\/2549398963_a11803aa03.jpg\" width=\"480\" height=\"407\" alt=\"tweet\" \/><\/a><br \/>\nAbove: TweetVolume, date range unknown, making it difficult to place any weight on the value of this graph<\/p>\n<p><\/p>\n<hr>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2550223986\/\" title=\"spectrum by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3009\/2550223986_061903e880.jpg\" width=\"480\" height=\"445\" alt=\"spectrum\" \/><\/a><br \/>\nAbove: Tag clouds comparing the three keywords, interesting, but not telling much, other than idea association, of course, context is everything, so the terms could be used in a negative way.<\/p>\n<p><\/p>\n<hr>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2550223808\/\" title=\"ice by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3282\/2550223808_89e07c0cec.jpg\" width=\"480\" height=\"299\" alt=\"ice\" \/><\/a><br \/>\nAbove: Blog Activity Over last 30 days, this is telling, Obama keywords much higher frequency.<\/p>\n<p><\/p>\n<hr>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2550223874\/\" title=\"alexa by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3176\/2550223874_7fc7f0e53a.jpg\" width=\"480\" height=\"413\" alt=\"alexa\" \/><\/a><br \/>\nAbove: Alexa Website activity to Candidate sites, Obama has higher traffic<\/p>\n<p><\/p>\n<hr>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2549398891\/\" title=\"compete by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3281\/2549398891_6c26a6d9af.jpg\" width=\"480\" height=\"464\" alt=\"compete\" \/><\/a><br \/>\nAbove: Compete website activity to Candidate sites, again Obama<\/center><\/p>\n<p><\/p>\n<hr>\n<p>Related Forrester report from Josh Bernoff: <a href=\"http:\/\/www.forrester.com\/Research\/Document\/0,7211,43770,00.html\">The Social Technographics\u00ae Profile of Voters<\/a>. Love to hear your analysis on this.  Also, leave comments below if you know of other websites that are tracking the web strategy of the campaign.<\/p>\n<p>Was this interesting? Share with others by <a href=\"http:\/\/digg.com\/politics\/Democractic_Nomination_Twitter_Blog_and_Website_Activity\">Digging it<\/a>.  Also, see <a href=\"http:\/\/www.divinitymetrics.com\/blog\/?p=100\">this analysis on viral videos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was watching the chatter, and participating in the conversation, with great fascination. I&rsquo;ve recorded some data using free social media tools (minutes after Obama left the stage), that look at keywords on twitter, as well as &lsquo;traffic&rsquo; to websites of the runners. I rarely &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2008\/06\/03\/democractic-nomination-twitter-activity-and-blog-activity\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Democractic Nomination: Twitter, Blog, and Nominee Website Activity<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,4,44,38],"tags":[],"class_list":["post-2530","post","type-post","status-publish","format-standard","hentry","category-politics","category-social-media","category-social-media-measurement","category-web-analytics"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2530"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2530\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}