{"id":2527,"date":"2008-06-02T18:49:14","date_gmt":"2008-06-03T01:49:14","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2008\/06\/02\/twitter-game-parents-of-brands\/"},"modified":"2008-06-02T18:51:57","modified_gmt":"2008-06-03T01:51:57","slug":"twitter-game-parents-of-brands","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2008\/06\/02\/twitter-game-parents-of-brands\/","title":{"rendered":"Twitter Game: Parents of Brands"},"content":{"rendered":"<p>Every once in a while, I spur on an interactive game on Twitter.  A few weeks ago, I held a Jeapardy game, and one lucky winner received a Groundswell book.<\/p>\n<p>Today, I held a game, where encouraging twitter members to submit interesting facts about brands. Here&#8217;s what I tweeted:<\/p>\n<blockquote><p>&#8220;New Game (tag it #brands) Name products that most don&#8217;t realize are owned by a larger company, view answers here <a href=\"http:\/\/tinyurl.com\/53484c\"\">http:\/\/tinyurl.com\/53484c&#8221;<\/a>\n<\/p><\/blockquote>\n<p>A flurry of answers came in from many twitter users, there were at least a 100 answers, you can view them all on this Summize page, of all tweets tagged <a href=\"http:\/\/summize.com\/search?q=%23brands\">#brands<\/a>.<\/p>\n<p>Did you know that Hidden Valley ranch is owned by Clorox?  Lamborghini owned by VW, Ben and Jerry&#8217;s owned by Unilever, Purina owned by Nestle, Dasani owned by Coke, and Tiffany &#038; Co Watches owned by Swatch? <\/p>\n<p>I didn&#8217;t announce there was going to be a winner, but I&#8217;m rewarding <a href=\"http:\/\/twitter.com\/kellieparker\">@kellieparker<\/a> (a community manager for PC World) for her several updates, and helpful tips.  Charlene dropped off a stack of signed books at my desk, and I can do whatever I want with them.  I&#8217;m going to use them to send to the community pioneers, those that participate, have fun, and help others.  Kellie, send me your address, and I&#8217;ll send it on over.<\/p>\n<p>I&#8217;ll be playing others games here on my blog, <a href=\"http:\/\/twitter.com\/jowyang\">twitter<\/a>, or <a href=\"http:\/\/friendfeed.com\/jowyang\">friendfeed<\/a>, see you there.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every once in a while, I spur on an interactive game on Twitter. A few weeks ago, I held a Jeapardy game, and one lucky winner received a Groundswell book. Today, I held a game, where encouraging twitter members to submit interesting facts about brands. &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2008\/06\/02\/twitter-game-parents-of-brands\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Twitter Game: Parents of Brands<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"class_list":["post-2527","post","type-post","status-publish","format-standard","hentry","category-groundswell"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2527"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2527\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}