The battle between Marketers and Engineers has been going on for a while, Engineers claim that building the best product is enough to succeed, and Marketers claim that understand the external forces (competitors, customers, needs) is the solution. <\/p>\n
Update: saw an interesting tweet from tomob<\/a>: “@jowyang – the engineer’s pipe dream = product so good we don’t need sales or marketing”<\/p>\n We’ve seen cases of heavy engineering companies like Google, with little marketing efforts become the most well known brand online<\/a>. On the other hand, companies like Coke spends a major portion of their corporate budget on Marketing, to become the top brand<\/a> in the world. <\/p>\n Or, take Apple, which has great products (although it was debated that Sony had a superior MP3 player –but didn’t know how to market it) also does sophisticated brand and emotional branding aimed at a be different lifestyle.<\/p>\n To add color, andrewparadies tweets<\/a>: “@jowyang I’d argue that it takes a pretty strong combination of both to succeed. Apple has great marketing, but they also make solid product” <\/p>\n Now add social computing, where we companies are using blogs to market their companies, or SalesForce’s Ideas or Uservoice<\/a> to let customers define how engineering will focus, things start to mix up, the lines blur. In the end, marketers need engineers, and engineers need marketers, but the balance will vary. <\/p>\n With social media, how will your company improve it’s marketing or engineering? Or do things stay the same.<\/p>\n","protected":false},"excerpt":{"rendered":" The battle between Marketers and Engineers has been going on for a while, Engineers claim that building the best product is enough to succeed, and Marketers claim that understand the external forces (competitors, customers, needs) is the solution. Update: saw an interesting tweet from tomob: … Continue readingIs your Company Market Driven or Product Driven?<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,11],"tags":[],"class_list":["post-2509","post","type-post","status-publish","format-standard","hentry","category-web-marketing","category-web-theory"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2509"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2509\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}