{"id":2507,"date":"2008-05-25T07:47:55","date_gmt":"2008-05-25T14:47:55","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2008\/05\/25\/what-happens-when-you-become-a-facebook-fan\/"},"modified":"2008-05-25T12:21:06","modified_gmt":"2008-05-25T19:21:06","slug":"what-happens-when-you-become-a-facebook-fan","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2008\/05\/25\/what-happens-when-you-become-a-facebook-fan\/","title":{"rendered":"What happens when you become a Facebook Fan"},"content":{"rendered":"<p><center><a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2520634445\/\" title=\"careerowyang by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm3.static.flickr.com\/2194\/2520634445_0b095cc3c0_o.jpg\" width=\"444\" height=\"142\" alt=\"careerowyang\" \/><\/a><br \/>\nAbove Image: Dan Schawbel noticed I was endorsing Career Builder within Facebook, after I became a fan<br \/>\n<\/center><\/p>\n<p><a href=\"http:\/\/personalbrandingblog.com\/\">Dan Schawbel<\/a>, an energized social media practitioner at EMC emailed me, and said he noticed that I was endorsing Career Builder, within Facebook, he wondered it this was intentional and if I was aware of it.  He&#8217;s not the first to tell me, this, and I explained I had become a &#8220;Fan&#8221; of their site (I do this for many brands in Facebook, for research purposes, to see what happens) and apparently it surprises a few folks.  I should say, I&#8217;m not really a fan, as I don&#8217;t even use their site.<\/p>\n<p>When a member becomes a Fan of a brand within Facebook, it signals an affinity giving the brand the opportunity to cross promote among the members network.  I covered the opportunities and challenges of being a &#8216;<a href=\"http:\/\/www.web-strategist.com\/blog\/2007\/11\/06\/myspace-and-facebook-launch-new-advertising-products-why-hyper-targeting-social-ads-and-rise-of-the-fan-sumer%e2%80%9d-matter-to-brands\/\">fansumer<\/a>&#8216; in this earlier analysis this year.  This is not new, as I noticed David Berkowitz endorsing Blockbuster <a href=\"http:\/\/www.marketersstudio.com\/2007\/12\/facebook-social.html\">and he requests and opt out<\/a> as the process appears to be difficult.<\/p>\n<p><strong>Questions for you:<\/strong><\/p>\n<blockquote><p>Is your company engaging in network recommendations?<br \/>\nAre you making your fans aware of this endorsement ahead of time?<br \/>\nIs becoming a fan, consent of brand endorsement?<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Above Image: Dan Schawbel noticed I was endorsing Career Builder within Facebook, after I became a fan Dan Schawbel, an energized social media practitioner at EMC emailed me, and said he noticed that I was endorsing Career Builder, within Facebook, he wondered it this was &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2008\/05\/25\/what-happens-when-you-become-a-facebook-fan\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">What happens when you become a Facebook Fan<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84,4,50],"tags":[],"class_list":["post-2507","post","type-post","status-publish","format-standard","hentry","category-fansumer","category-social-media","category-social-networking"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2507"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2507\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}