{"id":2424,"date":"2008-04-10T01:45:01","date_gmt":"2008-04-10T08:45:01","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2008\/04\/10\/forresters-marketing-conference-day-2-understanding-your-customers-through-engagement\/"},"modified":"2008-04-10T01:55:39","modified_gmt":"2008-04-10T08:55:39","slug":"forresters-marketing-conference-day-2-understanding-your-customers-through-engagement","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2008\/04\/10\/forresters-marketing-conference-day-2-understanding-your-customers-through-engagement\/","title":{"rendered":"Forrester&#8217;s Marketing Conference Day 2: Understanding Your Customers Through Engagement"},"content":{"rendered":"<p><a title=\"04082008464 by jeremiah_owyang, on Flickr\" href=\"http:\/\/flickr.com\/photos\/forresterresearchinc\/2401401760\/\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"365\" alt=\"04082008464\" src=\"http:\/\/farm4.static.flickr.com\/3211\/2401401760_c5dbdf488d.jpg?v=0\" \/><\/a>\n<\/p>\n<p>\nDesigning For Engagement, Kerry Bodine, Principal Analyst, Forrester<\/p>\n<p> Sitting in the front row from <a href=\"http:\/\/www.forrester.com\/events\/eventdetail?eventID=2066\">Forrester&#8217;s Marketing Forum 2008<\/a>, the theme for today&#8217;s event with over 800 attendees being Marketing&#8217;s New Imperative For Success: Engagement<\/p>\n<p><center><\/p>\n<p><strong>Voices from the Audience:<\/strong> <\/p>\n<p><\/center><\/p>\n<ul>\n<li>UK&#8217;s Hayden, who was our virtual guest who&#8217;s question was asked and answered in the Ustream Channel <a href=\"http:\/\/press20.blogspot.com\/2008\/04\/famous-for-15-minutes.html\">enjoys participating<\/a>.<\/li>\n<li>David Berkowitz <a href=\"http:\/\/www.marketersstudio.com\/2008\/04\/forrester-marke.html\">watches the chat room from NYC<\/a><\/li>\n<li>Adam Cohen reveals that <a href=\"http:\/\/adamcohen.typepad.com\/adamsblog\/2008\/04\/the-future-will.html\">The Future Will Be Televised&#8230;With Social Media<\/a><\/li>\n<li>David Deal comments on George Colony&#8217;s keynote in <a href=\"http:\/\/www.superhypeblog.com\/2008\/04\/09\/your-analyst-your-blogger\/\">Your employee, your blogger<\/a><\/li>\n<\/ul>\n<p><strong>Live Streaming the Morning Keynotes: <\/strong><br \/>Harley Manning (Setting the Stage) and Kerry Bodine (Engagement), 52 Minutes <\/p>\n<p><center><embed width=\"320\" height=\"260\" allowfullscreen=\"true\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/ustream.tv\/SorLmtEfQd,ME1KaI0YE.YVEhmvgik,w.usv\" flashvars=\"autoplay=false\"><\/embed><\/center><\/p>\n<p><strong>MicroBlogging: Twitter<\/strong><br \/>Members are using their laptops and mobile devices to interact with each other using Twitter, a form of Microblogging.&nbsp; Some of them are tagging their posts (called &quot;tweets&quot;) with the event tag, you can <a href=\"http:\/\/tweetscan.com\/index.php?s=%23forrmarketing08&amp;u=\">view them all here<\/a>.<\/p>\n<p><strong>Select Tweets include:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/twitter.com\/MichelleBB\/statuses\/785896956\">MichelleBB<\/a> : Working to get all FedEx Kinkos up to standards of brand. They welcome that feedback.&nbsp; Only way they&#8217;ll get better.<\/li>\n<li><a href=\"http:\/\/twitter.com\/MichelleBB\/statuses\/785856533\" onmousedown=\"return touch(this.href,0)\">MichelleBB<\/a> :&nbsp; Ouch!&nbsp; Kerry just called out Harley&#8217;s fanny pack<\/li>\n<li><a href=\"http:\/\/twitter.com\/melmcbride\/statuses\/785853119\" onmousedown=\"return touch(this.href,0)\">melmcbride<\/a><br \/>\n: Kerry Bodine&#8217;s talk about emotional connection is<br \/>\namazing. I want to blog it once the vid is available as an embed<\/li>\n<li><a href=\"http:\/\/twitter.com\/Rumford\/statuses\/785840292\" onmousedown=\"return touch(this.href,0)\">Rumford<\/a> :&nbsp; @<a onmousedown=\"return touch(this.href,0)\" href=\"http:\/\/twitter.com\/worleygirl\">worleygirl<\/a> you give away the appetizers and sometimes the dinner. people love the knowledge sharing and become loyal <\/li>\n<li><a href=\"http:\/\/twitter.com\/nickhuhn\/statuses\/785836142\" onmousedown=\"return touch(this.href,0)\">nickhuhn<\/a> :&nbsp; forrester CEO George Colony re: his blogging: i can&#8217;t believe MSFT isn&#8217;t behind typepad or wordpress as bad as they are \ud83d\ude09<\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Pictures: <\/strong><br \/>Below are select images, but to see all public photos peruse this flickr tag <a href=\"http:\/\/flickr.com\/search\/?w=all&amp;q=ForrMarketing08&amp;m=text\">ForrMarketing08<\/a>,also see <a href=\"http:\/\/flickr.com\/photos\/jspepper\/sets\/72157604446292759\/\">Jeremy Pepper&#8217;s set<\/a>, and <a href=\"http:\/\/www.flickr.com\/photos\/forresterresearchinc\/\">Forrester Research&#8217;s set<\/a>.&nbsp; &nbsp;Select photos, including those from <a href=\"http:\/\/pop-pr.blogspot.com\/\">Jeremy Pepper<\/a>:<\/p>\n<p><center><br \/>\n<a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2401405930\/\" title=\"04092008473 by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" src=\"http:\/\/farm4.static.flickr.com\/3022\/2401405930_9081747dd4_t.jpg\" alt=\"04092008473\" \/><\/a><a href=\"http:\/\/flickr.com\/photos\/jspepper\/2401446314\/in\/set-72157604446292759\/\" title=\"04092008473 by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" src=\"http:\/\/farm4.static.flickr.com\/3168\/2401446314_4edd8fd177_t.jpg\" alt=\"04092008473\" \/><\/a><a href=\"http:\/\/flickr.com\/photos\/jspepper\/2401441688\/in\/set-72157604446292759\/\" title=\"04092008473 by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" src=\"http:\/\/farm4.static.flickr.com\/3063\/2401441688_265cd302cf_t.jpg\" alt=\"04092008473\" \/><\/a><a href=\"http:\/\/flickr.com\/photos\/jspepper\/2401441688\/in\/set-72157604446292759\/\" title=\"04092008473 by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" src=\"http:\/\/farm4.static.flickr.com\/3243\/2400607893_fc7509b6fb_t.jpg\" alt=\"04092008473\" \/><\/a><a href=\"http:\/\/flickr.com\/photos\/jspepper\/2400607893\/in\/set-72157604446292759\/\" title=\"04092008473 by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" src=\"http:\/\/farm3.static.flickr.com\/2182\/2400607253_33bfe9acbb_t.jpg\" alt=\"04092008473\" \/><\/a><a href=\"http:\/\/flickr.com\/photos\/jspepper\/2401435990\/in\/set-72157604446292759\/\" title=\"04092008473 by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" src=\"http:\/\/farm3.static.flickr.com\/2302\/2401435990_2d82f2dd91_t.jpg\" alt=\"04092008473\" \/><\/a><a href=\"http:\/\/flickr.com\/photos\/jspepper\/2400607979\/in\/set-72157604446292759\/\" title=\"04092008473 by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" src=\"http:\/\/farm3.static.flickr.com\/2258\/2400607979_37ec86b8d7_t.jpg\" alt=\"04092008473\" \/><\/a><a href=\"http:\/\/flickr.com\/photos\/jspepper\/2401437418\/in\/set-72157604446292759\/\" title=\"04092008473 by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" src=\"http:\/\/farm3.static.flickr.com\/2287\/2401437418_e786f21fee_t.jpg\" alt=\"04092008473\" \/><\/a><br \/>\n<\/center><\/p>\n<p>Cross posted on the <a href=\"http:\/\/blogs.forrester.com\/marketing\/2008\/04\/forrester-marke.html?cid=110151834#comment-110151834\">Forrester Marketing blog<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designing For Engagement, Kerry Bodine, Principal Analyst, Forrester Sitting in the front row from Forrester&rsquo;s Marketing Forum 2008, the theme for today&rsquo;s event with over 800 attendees being Marketing&rsquo;s New Imperative For Success: Engagement Voices from the Audience: UK&rsquo;s Hayden, who was our virtual guest &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2008\/04\/10\/forresters-marketing-conference-day-2-understanding-your-customers-through-engagement\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Forrester&#8217;s Marketing Conference Day 2: Understanding Your Customers Through Engagement<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,72],"tags":[],"class_list":["post-2424","post","type-post","status-publish","format-standard","hentry","category-conference","category-forrester"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2424"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2424\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}