{"id":2423,"date":"2008-04-08T16:41:30","date_gmt":"2008-04-08T23:41:30","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2008\/04\/08\/forrester-marketing-conference-day-1-understanding-your-customers-through-engagement\/"},"modified":"2008-04-08T17:06:12","modified_gmt":"2008-04-09T00:06:12","slug":"forrester-marketing-conference-day-1-understanding-your-customers-through-engagement","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2008\/04\/08\/forrester-marketing-conference-day-1-understanding-your-customers-through-engagement\/","title":{"rendered":"Forrester Marketing Conference Day 1: Understanding Your Customers Through Engagement"},"content":{"rendered":"<p><a href=\"http:\/\/flickr.com\/photos\/jspepper\/2399373518\/in\/set-72157604446292759\" title=\"04082008464 by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"365\" src=\"http:\/\/farm4.static.flickr.com\/3255\/2399373518_4aef11b84c.jpg\" alt=\"04082008464\" \/><\/a><\/p>\n<p>(Above Photo by <a href=\"http:\/\/pop-pr.blogspot.com\/\">Jeremy Pepper<\/a>)<\/p>\n<p>Jeremiah Owyang:&nbsp; Sitting in the front row from <a href=\"http:\/\/www.forrester.com\/events\/eventdetail?eventID=2066\">Forrester&#8217;s Marketing Forum 2008<\/a>, the theme for today&#8217;s event with over 800 attendees being Marketing&#8217;s New Imperative For Success: Engagement<\/p>\n<p><center><\/p>\n<p><strong>Voices from the Audience:<\/strong> <\/p>\n<p><\/center><\/p>\n<ul>\n<li>Rodney Rumford <a href=\"http:\/\/facereviews.com\/2008\/04\/08\/forrester-marketing-forum-in-la\/\">is excited to blog from the Forrester Marketing Forum in LA<\/a>.<\/li>\n<li>Rodney&#8217;s live blogs <a href=\"http:\/\/facereviews.com\/2008\/04\/08\/forrester-engagement\/\">Brian Haven&#8217;s Engagement presentation<\/a><\/li>\n<li>Marianne Richmond couldn&#8217;t attend, but writes <a href=\"http:\/\/www.resonancepartnership.com\/2008\/04\/forrester_marketing_forum_2008.html\">Forrester Marketing Forum 2008: Engagement and I<\/a>.<\/li>\n<li>David Deal of Avenue A Razorfish <a href=\"http:\/\/www.superhypeblog.com\/2008\/04\/08\/marketings-new-imperative-engagement\/\">wraps his thoughts on Engagement<\/a><\/li>\n<li>Rather than Blog, <a href=\"http:\/\/twitter.com\/worleygirl\">Amy Worley used Twitter for her whole experience<\/a><\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Live Streaming the Morning Keynotes: <\/strong><br \/>Harley Manning (Setting the Stage) and Brian Haven (Engagement), 54 Minutes <\/p>\n<p><center><embed width=\"320\" height=\"260\" allowfullscreen=\"true\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/ustream.tv\/dkKH3Kt9xzU96o6GWGQbO,54vN4kKUOS.usv\" flashvars=\"autoplay=false\"><\/embed><\/center><\/p>\n<p>Speaking of <em>Engagement&#8230; <\/em>As we live streamed from the front row, we responded to questions from the Ustream chat room.&nbsp; One virtual attendee from UK (named Haydens30), asked a question on Engagement, which was then asked by Josh Bernoff at the live event and answered by Brian Haven.&nbsp; There were hundreds that watched live, and over 70 were in the chat room, you can watch the keynotes in the player below:<\/p>\n<p><strong>MicroBlogging: Twitter<\/strong><br \/>Members are using their laptops and mobile devices to interact with each other using Twitter, a form of Microblogging.&nbsp; Some of them are tagging their posts (called &quot;tweets&quot;) with the event tag, you can <a href=\"http:\/\/tweetscan.com\/index.php?s=%23forrmarketing08&amp;u=\">view them all here<\/a>.<\/p>\n<p><strong>Select Tweets include:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/twitter.com\/adamcohen\/statuses\/785248335\">adamcohen<\/a> : next speaker: Emmanuel Brown of Nike Jordan brand &#8211; he&#8217;s wearing Air Jordans, love it <\/li>\n<li><a onmousedown=\"return touch(this.href,0)\" href=\"http:\/\/twitter.com\/adamcohen\/statuses\/785151545\">adamcohen<\/a> :&nbsp; Engagement is the4 i&#8217;s:&nbsp; level of involvement, interaction, intimacy and influence over time #forrmarketing0<\/li>\n<li><a href=\"http:\/\/twitter.com\/jspepper\/statuses\/785145383\">Jeremy Pepper<\/a>:&nbsp;<br \/>\nEngagement is close to becoming just a buzz word bc of overuse.<\/li>\n<li><a href=\"http:\/\/twitter.com\/Scobleizer\/statuses\/785231694\">Robert Scoble<\/a><br \/>\n@jowyang &#8216;s CEO called him into the office. Now if he were REALLY hip<br \/>\nhe would have sent a Twitter message. \ud83d\ude42&nbsp; (George reads this blog, so<br \/>\nhe&#8217;ll see this)<\/li>\n<li><a href=\"http:\/\/twitter.com\/alexnesbitt\/statuses\/785248714\">Alex Nesbitt<\/a><br \/>\n@jowyang &#8211; why such an anti-social conference? You guys needs a way for<br \/>\npeople to ask unfiltered questions or text in questions. <a href=\"http:\/\/twitter.com\/jowyang\/statuses\/785252653\">(my respone<\/a>)<\/li>\n<\/ul>\n<p><\/p>\n<p><strong>Pictures: <\/strong><br \/>Below are a few pics I&#8217;ve taken, but to see all public photos peruse this flickr tag <a href=\"http:\/\/flickr.com\/search\/?w=all&amp;q=ForrMarketing08&amp;m=text\">ForrMarketing08<\/a>,also see <a href=\"http:\/\/flickr.com\/photos\/jspepper\/sets\/72157604446292759\/\">Jeremy Pepper&#8217;s set<\/a>, <\/p>\n<p><strong>Eating Our Own Dog Food<\/strong><br \/>At Forrester, we preach to our clients to follow the <a href=\"http:\/\/www.forrester.com\/Research\/Document\/0,7211,43656,00.html\">POST Methodology<\/a>, here at the forum, we&#8217;ve set up roles, processes, and have identified the key objectives we want to achieve by using social media at our forum, have a written plan with success metrics, and will report back to our stakeholders how the event went &#8211;both good and bad.&nbsp; In the spirit of transparency, here&#8217;s some of what the plan that was shared among the internal team: <em>Energizing,<\/em> rather than create most of the content, we encourage our attendees to publish, we&#8217;ll link to it from this blog post.&nbsp; <em>Supporting:<\/em> We encourage attendees to join our Facebook page and network with each other.&nbsp; <em>Embracing:<\/em> We&#8217;re using this feedback from attendees to learn how to improve our future events.<\/p>\n<p>Select photos (some from Jeremy Pepper)<\/p>\n<p>&nbsp;<\/p>\n<p><center><a title=\"04082008450 by jeremiah_owyang, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2398060319\/\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" alt=\"04082008450\" src=\"http:\/\/farm4.static.flickr.com\/3101\/2398060319_f9ebcdaa98_t.jpg\" \/><\/a><a title=\"Forrester Event Team by jeremiah_owyang, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2397259393\/\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" alt=\"Forrester Event Team\" src=\"http:\/\/farm3.static.flickr.com\/2199\/2397259393_1f020d06b8_t.jpg\" \/><\/a><a title=\"04072008443 by jeremiah_owyang, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2397245793\/\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" alt=\"04072008443\" src=\"http:\/\/farm3.static.flickr.com\/2245\/2397245793_cd39d7f171_t.jpg\" \/><\/a><a title=\"04072008434 by jeremiah_owyang, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2396838665\/\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" alt=\"04072008434\" src=\"http:\/\/farm4.static.flickr.com\/3131\/2396838665_b0482c1a95_t.jpg\" \/><\/a><a title=\"04072008434 by jeremiah_owyang, on Flickr\" href=\"http:\/\/flickr.com\/photos\/jspepper\/2398531935\/in\/set-72157604446292759\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" alt=\"04072008434\" src=\"http:\/\/farm3.static.flickr.com\/2390\/2398531935_8c378b4ae2_t.jpg\" \/><\/a><a title=\"04072008434 by jeremiah_owyang, on Flickr\" href=\"http:\/\/flickr.com\/photos\/jspepper\/2399367142\/in\/set-72157604446292759\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" alt=\"04072008434\" src=\"http:\/\/farm4.static.flickr.com\/3045\/2399367142_d3e81841fc_t.jpg\" \/><\/a><a title=\"04072008434 by jeremiah_owyang, on Flickr\" href=\"http:\/\/flickr.com\/photos\/jspepper\/2399352208\/in\/set-72157604446292759\/\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" alt=\"04072008434\" src=\"http:\/\/farm3.static.flickr.com\/2305\/2399352208_0a2f8cce0f_t.jpg\" \/><\/a><a title=\"04072008434 by jeremiah_owyang, on Flickr\" href=\"http:\/\/flickr.com\/photos\/jspepper\/2398529203\/sizes\/t\/in\/set-72157604446292759\/\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" alt=\"04072008434\" src=\"http:\/\/farm3.static.flickr.com\/2315\/2398529203_9aa294a226_t.jpg\" \/><\/a><a title=\"04072008434 by jeremiah_owyang, on Flickr\" href=\"http:\/\/flickr.com\/photos\/jspepper\/2398536173\/in\/set-72157604446292759\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" alt=\"04072008434\" src=\"http:\/\/farm4.static.flickr.com\/3040\/2398536173_6978e3a4bf_t.jpg\" \/><\/a><a title=\"04072008434 by jeremiah_owyang, on Flickr\" href=\"http:\/\/flickr.com\/photos\/jspepper\/2399374120\/in\/set-72157604446292759\/\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"75\" alt=\"04072008434\" src=\"http:\/\/farm4.static.flickr.com\/3073\/2399374120_c58ee715d1_t.jpg\" \/><\/a><a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2399700396\/\" title=\"04082008463 by jeremiah_owyang, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm3.static.flickr.com\/2391\/2399700396_35147ec99f_t.jpg\" width=\"100\" height=\"75\" alt=\"04082008463\" \/><\/a><\/p>\n<p><\/center><\/p>\n<p><a href=\"http:\/\/blogs.forrester.com\/marketing\/2008\/04\/forrester-confe.html\">Cross posted on Forrester Marketing Blog<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Above Photo by Jeremy Pepper) Jeremiah Owyang:&nbsp; Sitting in the front row from Forrester&rsquo;s Marketing Forum 2008, the theme for today&rsquo;s event with over 800 attendees being Marketing&rsquo;s New Imperative For Success: Engagement Voices from the Audience: Rodney Rumford is excited to blog from the &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2008\/04\/08\/forrester-marketing-conference-day-1-understanding-your-customers-through-engagement\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Forrester Marketing Conference Day 1: Understanding Your Customers Through Engagement<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,72],"tags":[],"class_list":["post-2423","post","type-post","status-publish","format-standard","hentry","category-events","category-forrester"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2423"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2423\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}