Combining both third party plus member data, LinkedIn can reveal a persona –and social capital– of our companies<\/p>\n
LinkedIn announces it’s ‘company’ pages<\/a> (your company is likely there) that displays both status updates of content created by members, as well as pulling in third party data about companies in this unique mashup. The center column displays people in your network, new hires, promotions, and the most viewed profiles.<\/p>\n While I see this as a minor new feature release, it could pave the way to some interesting models on how the intranet is now in public. There are plenty of opportunities to compare across companies, to help both current management of companies understand their workforce, new employees making decisions on which company they want to work at, and ‘outbound’ professionals to scope out prospects.<\/p>\n The sample size<\/strong> Retention Rate (at tech companies)<\/strong> Regarding tenure, or really, ‘retention rate’ of the employees I found the following interesting<\/p>\n \nHitachi, 3.5 years <\/a> Update: Louis Gray has taken this to another level<\/a>, I planned on doing this, but didn’t have the time, great job.<\/p>\n Roles and Education<\/strong> At Google, which prides itself in it’s marketing prowess also has 23% SW engineers, with a medium ripe age of 29<\/p>\n Expand on this Platform: My Wishlist<\/strong> There’s an opportunity here for this platform to expand and offer more data about a companies persona, and how it relates to the rest of the market. I look forward to future iterations and improvements.<\/p>\n Update: thanks Brian Keith<\/a> for the typo alert<\/p>\n","protected":false},"excerpt":{"rendered":" Combining both third party plus member data, LinkedIn can reveal a persona –and social capital– of our companies LinkedIn announces it’s ‘company’ pages (your company is likely there) that displays both status updates of content created by members, as well as pulling in third party … Continue readingWhat’s the Persona of Your Company? Examining the LinkedIn Company Directory<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,6],"tags":[],"class_list":["post-2388","post","type-post","status-publish","format-standard","hentry","category-social-media","category-web-industry"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2388"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2388\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nFirst, remember that the data is only of those who are participating on LinkedIn, don’t assume it’s your entire workforce. What’s interesting is that for many employees, this is the first time they’ve ever been able to see the majority of job titles on LinkedIn, tenure, and other data that is typically held tight (or non-existent) by HR.<\/p>\n
\nPeople leaving too soon can quickly add up to major costs. It’s safe to say that those that are active on LinkedIn are highly networked, have high social connections, and are more likely to be mobile<\/p>\n
\nOracle 3 years
\n<\/a>IBM 3 years<\/a>
\nMicrosoft 2.5 years <\/a>
\nYahoo 2 years<\/a>
\nApple 2 years<\/a>
\nGoogle, 1.5 years<\/a>
\nFacebook, 1 year <\/a> <\/p><\/blockquote>\n
\nIt was interesting (yet not surprising) to confirm that a majority of Facebook’s employees on LinkedIn were engineers: 26% and 10% are from Stanford, and 6% from Berkeley, with a medium age of a mere 27. <\/p>\n
\nSome interesting features I’d like to see from this company directory could include:<\/p>\n\n