![\"digest3\"](\"http:\/\/farm2.static.flickr.com\/1015\/1276273363_74359af1c1_o.gif\")
<\/a><\/center><\/p>\nI’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an analyst. <\/p>\n
I’ve created a new category called Digest (view archives)<\/a>. Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my analysis, and click link to dive in for more.<\/p>\n You can subscribe to this digest tag<\/a> only<\/em>, which filters only these posts tagged digest. <\/p>\n Need to make decisions about your web strategy? I’m here to help: subscribe to my blog<\/a>, sign up for emails (right nav), or follow me on Twitter<\/a>, (I’ll follow you in return).<\/p>\n Web Strategy Summary<\/strong> Acquisition: AOL buys Bebo for $850<\/strong> Acquisition: Demand Media Buys Pluck<\/strong> Debate: Up with Widgets, Down With Widgets<\/strong> OpenSocial: MySpace rolls out OpenSocial Library<\/strong> OpenSocial: Hi5 to launch developer platform<\/strong> Privacy: Infamous Dupre tries to control MySpace profile<\/strong> Politics: Election battle fought on Facebook<\/strong> Analysis: Linkedin and Xing<\/strong> Culture: Will members outgrow embarrassing photos?<\/strong> Findings: Social Network users consume media<\/strong> Growth: Ning exceeds 200,000 networks<\/strong> Usage: Facebook traffic to Eclipse MySpace<\/strong> Features: Privacy and IM to be added to Facebook<\/strong> Leave a comment if you’ve any suggestions, or I missed any stories.<\/p>\n","protected":false},"excerpt":{"rendered":" I’m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an analyst. I’ve created a new category called Digest (view archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read … Continue readingWeekly Digest of the Social Networking Space: March 19, 2008<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,50],"tags":[],"class_list":["post-2376","post","type-post","status-publish","format-standard","hentry","category-digest","category-social-networking"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2376"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2376\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nBebo acquired by AOL, a major consolidation in the industry, with both companies have strong media plays, and may have reach for familiar demographics, this could be a partnership made in heaven. Facebook continues to sport new features, and society continues to be impacted from the adoption of social networks<\/p>\n
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\nThe largest news for the week is AOL’s surprise move to purchase 3rd ranked social network Bebo for $850 million<\/a>. At first glance, the demographics line up well for both parties, yet it’s unclear what their media strategy will be for this experiential social network. <\/p>\n
\nI’m a few weeks late on this (I’m not sure how it slipped by me) but Demand media has decided to buy Pluck.<\/a> <\/p>\n
\nInteresting counter viewpoints here, this article on why widgets are a success<\/a> barely alludes to the opportunities, and this counterpoint says why widgets won’t work<\/a>.<\/p>\n
\nThe OpenSocial protocol is now starting to grow as MySpace launches it’s library of OpenSocial apps<\/a>. <\/p>\n
\nLike Facebook and MySpace, Hi5 is next to announce that they will allow applications to quickly<\/a> and freely move from one social network to the next.<\/p>\n
\nDupre, who was pointed out in the prostitution scandal had her Facebook and Myspace page scoured by press<\/a>, she tried to control but too little, too late.<\/p>\n
\nCNN reports that the campaign could be fought –and won — on Facebook<\/a> for the next president of the United States.<\/p>\n
\nRWW does some analysis by the numbers comparing the two business social networks, Xing and LinkedIn<\/a>. Although Xing has a smaller user base, the attention data is much higher.<\/p>\n
\nFacebook, which was intended to be a social hangout for college students has now grown to be much more than that, as business and family personas creep in<\/a>. How will users react?<\/p>\n
\nHighlights from a recent digital entertainment survey<\/a> show that “27% of respondents say that social networks could become the main way they access music and video content”<\/p>\n
\nSemi-white label social network Ning sports growth as over 200k communities have been created<\/a>. Of course, that’s a non-stat if the active user base is low, apparently 70% of them are active, but how do you count this? one user visiting?<\/p>\n
\nWhile never the sole attribute we should measure success on, total traffic to MySpace reduces yet attention data increases<\/a>, with the opposite happening for Facebook.<\/p>\n
\nFacebook continues to ratchet down constraints to improve the experience at Facebook with a new IM feature that will be interested to see how it takes hold<\/a>. <\/p>\n<\/blockquote>\n