{"id":23234,"date":"2023-08-15T12:59:20","date_gmt":"2023-08-15T19:59:20","guid":{"rendered":"https:\/\/web-strategist.com\/blog\/?p=23234"},"modified":"2023-08-15T13:05:06","modified_gmt":"2023-08-15T20:05:06","slug":"featured-in-venturebeat-how-marketing-will-change-from-ai","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2023\/08\/15\/featured-in-venturebeat-how-marketing-will-change-from-ai\/","title":{"rendered":"Featured in VentureBeat: How Marketing Will Change from AI"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/web-strategist.com\/blog\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-08-15-at-12.58.57-PM.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/web-strategist.com\/blog\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-08-15-at-12.58.57-PM-1024x492.png\" alt=\"VentureBeat\" class=\"wp-image-23237\" srcset=\"https:\/\/web-strategist.com\/blog\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-08-15-at-12.58.57-PM-1024x492.png 1024w, https:\/\/web-strategist.com\/blog\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-08-15-at-12.58.57-PM-300x144.png 300w, https:\/\/web-strategist.com\/blog\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-08-15-at-12.58.57-PM-768x369.png 768w, https:\/\/web-strategist.com\/blog\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-08-15-at-12.58.57-PM-1536x738.png 1536w, https:\/\/web-strategist.com\/blog\/wp-content\/uploads\/2023\/08\/Screen-Shot-2023-08-15-at-12.58.57-PM-2048x984.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">VentureBeat<\/figcaption><\/figure>\n\n\n\n<p>I had the opportunity to be organically <a href=\"https:\/\/venturebeat.com\/ai\/forget-seo-why-ai-engine-optimization-may-be-the-future\/\">interviewed by VentureBeat and give my vision<\/a> on how I see that AI will radically change the marketing funnel, here\u2019s the highlights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increasingly, consumers are turning to AI for content, making traditional search engines less relevant. This shift indicates a major transformation in how information is accessed.<\/li>\n\n\n\n<li>A future beckons where consumers lean on a &#8220;Personal AI&#8221;, serving as a steadfast assistant. This AI will fetch information, shop, and potentially manage various tasks on behalf of the user.<\/li>\n\n\n\n<li>The advertising model will be deeply integrated with AI-generated content. Traditional website ads might be replaced by &#8216;sponsored sentences&#8217; in AI dialogues.<\/li>\n\n\n\n<li>AI Engine Optimization introduces real-time data feeding to AI models. This approach surpasses waiting for web crawlers and emphasizes direct AI data input.<\/li>\n\n\n\n<li>Brands are evolving with AI-centric strategies. They&#8217;re exploring branded AIs and APIs to communicate directly with consumers and influence AI behaviors.<\/li>\n<\/ul>\n\n\n\n<p>I like how the article ended with this: \u201cThe bottom line, Owyang said bluntly in a recent blog post, is this: \u201cAs we stand on the brink of this seismic shift, the call to action for marketers is clear: We must ready ourselves to not only influence human decision-making but also shape AI behaviors.\u201d<\/p>\n\n\n\n<p>Yup. I\u2019m blunt, but it\u2019s better to hear it from me rather than to be disrupted and lose customers and revenue.<\/p>\n\n\n\n<p>Update: The AI Startup event I host, <a href=\"https:\/\/partiful.com\/e\/n84xaSL5FFFNUzn2xd0Y?\">Llama Lounge August is at Full Capacity<\/a>, the <a href=\"https:\/\/partiful.com\/e\/N3Vq07cTILiEL1ztgcnH?\">Sept Llama Lounge<\/a> event is accepting registrants. startups to demo, and sponsors.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I had the opportunity to be organically interviewed by VentureBeat and give my vision on how I see that AI will radically change the marketing funnel, here&rsquo;s the highlights: I like how the article ended with this: &ldquo;The bottom line, Owyang said bluntly in a &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2023\/08\/15\/featured-in-venturebeat-how-marketing-will-change-from-ai\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Featured in VentureBeat: How Marketing Will Change from AI<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":23241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246],"tags":[],"class_list":["post-23234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/23234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=23234"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/23234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media\/23241"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=23234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=23234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=23234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}