{"id":2317,"date":"2008-03-05T03:50:55","date_gmt":"2008-03-05T10:50:55","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2008\/03\/05\/weekly-digest-of-the-social-networking-space-march-5-2008\/"},"modified":"2008-03-06T03:05:13","modified_gmt":"2008-03-06T10:05:13","slug":"weekly-digest-of-the-social-networking-space-march-5-2008","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2008\/03\/05\/weekly-digest-of-the-social-networking-space-march-5-2008\/","title":{"rendered":"Weekly Digest of the Social Networking Space: March 5, 2008"},"content":{"rendered":"<p><center><a href=\"http:\/\/www.web-strategist.com\/blog\/category\/digest\/\" title=\"Photo Sharing\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm2.static.flickr.com\/1015\/1276273363_74359af1c1_o.gif\" width=\"480\" height=\"98\" alt=\"digest3\" \/><\/a><\/center><\/p>\n<p>I&#8217;m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an analyst.  <\/p>\n<p>I&#8217;ve created a new category called <a href=\"http:\/\/www.web-strategist.com\/blog\/category\/digest\/\">Digest (peruse archives)<\/a>. Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read text for my analysis, and click link to dive in for more.<\/p>\n<p>You can subscribe to this <a href=\"http:\/\/www.web-strategist.com\/blog\/category\/digest\/feed\">digest tag<\/a> <em>only<\/em>, which filters only these posts tagged digest. <\/p>\n<p>Need to make decisions about your web strategy? I&#8217;m here to help: <a href=\"http:\/\/feeds.feedburner.com\/WebStrategyByJeremiah\">subscribe to my blog<\/a>, sign up for emails (right nav), or follow me on <a href=\"http:\/\/twitter.com\/jowyang\">Twitter<\/a>, (I&#8217;ll follow you in return).<\/p>\n<blockquote><p><strong>Web Strategy Summary<\/strong><br \/>\nWe&#8217;re starting to see more consolidation of the White Label Social Networking space, and it&#8217;s probably a good thing for the overall market.  Mzinga acquires Prospero, and I think this will be the first of other companies coming together.<\/p>\n<hr>\n<p><strong>M&#038;A: Mzinga Acquire Prospero<\/strong><br \/>\nMark at Techcrunch gets the story about <a href=\"http:\/\/www.techcrunch.com\/2008\/03\/03\/more-consolidation-in-the-white-label-social-networking-space-mzinga-acquires-prospero\/\">Mzinga increasing it&#8217;s stature by this recent acquisition of Prospero<\/a>, my thoughts are on the TC site.<\/p>\n<p><strong>Executive: New COO for Facebook<\/strong><br \/>\nFacebook continues to attract top talent, Kara Swisher breaks the news that <a href=\"http:\/\/kara.allthingsd.com\/20080304\/sheryl-sandberg-will-become-coo-of-facebook\">Facebook&#8217;s new COO is Google&#8217;s Sheryl Sandberg<\/a>.<\/p>\n<p><strong>Content: MySpace launches Hidden Camera Reality Show<\/strong><br \/>\nThis non-scripted reality hidden camera show called <a href=\"http:\/\/www.myspace.com\/specialdelivery\">Special Delivery<\/a> (in association with Avalon TV) was launched on MySpace TV.<\/p>\n<p><strong>Global: Facebook translated to German by Users<\/strong><br \/>\nFacebook recently translated it&#8217;s site to Spanish (with mixed reviews) and is now letting it&#8217;s user and member base translate to German, in fact over <a href=\"http:\/\/www.reuters.com\/article\/technologyNews\/idUSN0230464220080303\">2000 members will crowdsource this site<\/a>.<\/p>\n<p><strong>Widgets: How brands are getting in on the action<\/strong><br \/>\nBusinessWeek shows how A&#038;E gets in on the <a href=\"http:\/\/www.businessweek.com\/technology\/content\/feb2008\/tc20080303_000743.htm\">widget craze by creating an interactive game<\/a>.<\/p>\n<p><strong>Segmentation: Social Network for Infants &#8220;TotSpot&#8221;<\/strong><br \/>\nNiche coverage for nearly every interest, demographic, or <a href=\"http:\/\/www.techcrunch.com\/2008\/03\/01\/totspot-its-a-social-network-for-babies\/\">focus continues as &#8220;TotSpot&#8221; gets coverage<\/a>.  This social network, aimed at infants gives them a way to network (well their parents at least) before they can even type.<\/p>\n<p><strong>Community: Fanista launches a media based community<\/strong><br \/>\n<a href=\"http:\/\/www.fanista.com\/default.aspx\">Fanista<\/a>, self-described as &#8220;a community-powered marketplace for entertainment enthusiasts that offers a whole new way to discover and shop for music, movies, games and books&#8221; we see yet another online community launched.  Expect this to be in similar market area as MySpace and Bebo.<\/p>\n<p><strong>NewsFeed: Facebook opens Newsfeed to 3rd parties<\/strong><br \/>\nFacebook has allowed third party web sites to signal changes to member news pages, (of course in opt in) but Sean from RWW does some analysis and suggests <a href=\"http:\/\/www.readwriteweb.com\/archives\/facebook_opens_news_feed_but_not_enough.php\">they didn&#8217;t&#8217; allow for enough access to the those developers<\/a>.<\/p>\n<p><strong>Usage: Bill Gates ditches Facebook, joins LinkedIn<\/strong><br \/>\nThis probably makes a lot of sense for what Bill&#8217;s trying to accomplish as <a href=\"http:\/\/blogs.wsj.com\/biztech\/2008\/02\/28\/bill-gates-joins-linkedin\/\">he&#8217;s now joined LinkedIn<\/a>, where he can connect with other business and political figures.<\/p>\n<p><strong>Community: How to build one<\/strong><br \/>\nFrancine Hardaway gives some examples of companies and organizations that have built some communities, <a href=\"http:\/\/blog.stealthmode.com\/2008\/02\/how-do-you-buil.html\">see this extensive list<\/a>.<\/p>\n<p><strong>Analytics: The team at &#8216;Developer Analytics&#8217; brings new measurement<\/strong><br \/>\nMeasurement is key, it drives marketing and advertising spend.  <a href=\"http:\/\/mashable.com\/2008\/02\/19\/facebook-developer-analytics\/\">The Developer Analytics team launches new features<\/a> to help developers measure their widget growth and campaigns.<\/p>\n<p><strong>Limitations: Clamps on invites for Facebook Developers<\/strong><br \/>\nI&#8217;m conflicted on this one, but the <a href=\"http:\/\/tinyurl.com\/2awh37\">less invites may drag down growth for Facebook developers<\/a>, but I&#8217;m sure it could increase the user experience.  <\/p>\n<p><strong>Normalization: Social Network feature spread to Wikis<\/strong><br \/>\nJimmy Wales new project, <a href=\"http:\/\/www.readwriteweb.com\/archives\/wikia_open_sources_social_networking.php\">Wikia launches social networking suite<\/a> that invades the white label social networking space.<\/p>\n<\/blockquote>\n<p>If it&#8217;s not apparent to you yet, I cover this space as an Analyst, this really helps me (and everyone else) stay on top of what&#8217;s important.<\/p>\n<p>Let me know if I&#8217;ve missed anything, leave a comment, or submit to me over email, see my contact page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&rsquo;m respecting your limited time by publishing this weekly digest on the Social Networking space, which I cover as an analyst. I&rsquo;ve created a new category called Digest (peruse archives). Start with the Web Strategy Summary, then quickly scan the succinct and categorized headlines, read &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2008\/03\/05\/weekly-digest-of-the-social-networking-space-march-5-2008\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Weekly Digest of the Social Networking Space: March 5, 2008<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,50],"tags":[],"class_list":["post-2317","post","type-post","status-publish","format-standard","hentry","category-digest","category-social-networking"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2317"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2317\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}