{"id":2301,"date":"2008-02-21T08:50:06","date_gmt":"2008-02-21T15:50:06","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2008\/02\/21\/audio-social-networks-should-companies-build-their-own-or-join-existing-ones-like-facebook\/"},"modified":"2008-02-21T10:47:04","modified_gmt":"2008-02-21T17:47:04","slug":"audio-social-networks-should-companies-build-their-own-or-join-existing-ones-like-facebook","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2008\/02\/21\/audio-social-networks-should-companies-build-their-own-or-join-existing-ones-like-facebook\/","title":{"rendered":"Audio: Social Networks, Should companies build their own (White Label) or join existing ones (like Facebook)"},"content":{"rendered":"<p>Are you thinking about building a community on your own domain with one of the <a href=\"http:\/\/www.web-strategist.com\/blog\/2007\/02\/12\/list-of-white-label-social-networking-platforms\/\">70 white label social networking tools<\/a>?<\/p>\n<p>Or have you thought about joining an existing community on a social network like Facebook or MySpace?<\/p>\n<p>We thought this heated debate was over, I took heat from <a href=\"http:\/\/redcouch.typepad.com\/weblog\/2007\/12\/can-brands-be-s.html\">Shel Israel<\/a> and <a href=\"http:\/\/blogs.law.harvard.edu\/doc\/2007\/12\/18\/the-only-real-social-networks-are-personal-ones\/\">Doc Searls<\/a> (look at all the trackbacks and comments) for my stance that in some situations, brands should build their own social networks.  <\/p>\n<p><a href=\"http:\/\/www.brianoberkirch.com\/2008\/02\/11\/really-we-dont-want-to-join-your-social-network\/\">Brian Oberkirch fired up a thoughtful pos<\/a>t on why he didn&#8217;t want to join the Fast Company social network.  Ted Shelton of the <a href=\"http:\/\/theconversationgroup.com\/\">Conversation Group<\/a> charged an email to me, and we started a friendly debate, eventually we agreed that an audio podcast would make good discussion over this topic, and we were also joined by <a href=\"http:\/\/www.chrisheuer.com\/\">Chris Heuer<\/a> also of the Conversation Group.<br \/>\n<strong><br \/>\n<a href=\"http:\/\/media.libsyn.com\/media\/tcg\/Corporate_Communities.mp3\">Listen into the discussion as we delve into the topic of brands joining and\/or building social networks (about 20 minutes MP3)<\/a><\/strong><\/p>\n<p>If this is a topic that intersets you: you either are going to deploy a community strategy, or you&#8217;re one of the 70 vendors or work at a social network like Facebook, Bebo, Hi5, Tagged, LinkedIn, Dogster, or MySpace, I have an upcoming research report called &#8220;Social Networks: When should brands build and join&#8221; that will publish for clients in the near future (it&#8217;s just getting the final touches put on it).  <\/p>\n<p>And by the way, as many savvy readers <a href=\"http:\/\/explore.twitter.com\/redplasticmonke\/statuses\/730758522\">have pointed out<\/a>, the future strategy will more than often be &#8220;and&#8221;. <\/p>\n<p>(Update: Elizabeth Albrycht extends some thoughtful insight <a href=\"http:\/\/ringblog.typepad.com\/corporatepr\/2008\/02\/the-question-co.html\">The Question Concerning Social Networks: Existence or Meaning?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you thinking about building a community on your own domain with one of the 70 white label social networking tools? Or have you thought about joining an existing community on a social network like Facebook or MySpace? We thought this heated debate was over, &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2008\/02\/21\/audio-social-networks-should-companies-build-their-own-or-join-existing-ones-like-facebook\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Audio: Social Networks, Should companies build their own (White Label) or join existing ones (like Facebook)<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,50],"tags":[],"class_list":["post-2301","post","type-post","status-publish","format-standard","hentry","category-podcasts","category-social-networking"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2301"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2301\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}