{"id":2257,"date":"2008-02-08T05:58:02","date_gmt":"2008-02-08T12:58:02","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2008\/02\/08\/video-how-web-strategists-should-approach-a-widgets-with-ro-choy-of-rockyou-430\/"},"modified":"2008-02-08T06:23:20","modified_gmt":"2008-02-08T13:23:20","slug":"video-how-web-strategists-should-approach-a-widgets-with-ro-choy-of-rockyou-430","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2008\/02\/08\/video-how-web-strategists-should-approach-a-widgets-with-ro-choy-of-rockyou-430\/","title":{"rendered":"Video: How the Web Strategist should approach Widgets, with Ro Choy of RockYou (4:30)"},"content":{"rendered":"<p><center>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<script type=\"text\/javascript\" src=\"http:\/\/blip.tv\/scripts\/pokkariPlayer.js?ver=2007111701\"><\/script>\t\t\t\t\t<script type=\"text\/javascript\" src=\"http:\/\/blip.tv\/syndication\/write_player?skin=js&#038;posts_id=653687&#038;source=3&#038;autoplay=true&#038;file_type=flv&#038;player_width=&#038;player_height=\"><\/script>\t\t\t\t\t<\/p>\n<div id=\"blip_movie_content_653687\">\t\t\t\t\t<a rel=\"enclosure\" href=\"http:\/\/blip.tv\/file\/get\/Jeremiah_owyang-RockYou220.flv\" onclick=\"play_blip_movie_653687(); return false;\"><img decoding=\"async\" title=\"Click to play\" alt=\"Video thumbnail. Click to play\"  src=\"http:\/\/blip.tv\/file\/get\/Jeremiah_owyang-RockYou220.flv.jpg\" border=\"0\" title=\"Click To Play\" \/><\/a>\t\t\t\t\t<br \/>\t\t\t\t\t<a rel=\"enclosure\" href=\"http:\/\/blip.tv\/file\/get\/Jeremiah_owyang-RockYou220.flv\" onclick=\"play_blip_movie_653687(); return false;\">Click To Play<\/a>\t\t\t\t\t<\/div>\n<p>\t\t\t\t\t\t\t\t\t\t<\/center><\/p>\n<p>In my role, I get briefed by companies that I cover in my space (social networks, widgets, and related products).  If I feel the speaker is strong, and can deliver a succinct message that&#8217;s helpful to my audience, I&#8217;ll do a video.  Ro Choy of <a href=\"http:\/\/www.rockyou.com\/\">RockYou<\/a> (warning: auto playing music) clearly meets these requirements.  <\/p>\n<p>If you&#8217;re not familiar, RockYou is one of the leaders in what I call the widget network category. They create hundreds of widgets that were initially launched on blogs, then moved to Facebook, and will now be deployed on other social networks that allow development (Bebo, MySpace, etc).  Between RockYou and their competitor <em><a href=\"http:\/\/www.slide.com\/\">Slide<\/a><\/em>, they account for 8\/10 top applications on Facebook (as I learned from Ren last night)<\/p>\n<p>In this video, you&#8217;ll learn about his methodology (which I even discussed last night at the panel as a best practice).  He discusses how web strategists should approach widget creation.<\/p>\n<p><strong>How the Web Strategist should approach Widgets<\/strong><\/p>\n<blockquote><p>Level 1: Branding: Applications, like Microsites<br \/>\nLevel 2: Interaction: Include the brand as part of the experience<br \/>\nLevel 3: Custom: Build your own application<br \/>\nPitfalls to watch out for<\/p><\/blockquote>\n<p>They&#8217;ve an office location that I&#8217;m familiar with, in downtown San Mateo across from central park where I used to play as a very young web strategist. (<a href=\"http:\/\/maps.google.com\/maps?f=q&#038;hl=en&#038;geocode=&#038;q=rockyou&#038;sll=37.0625,-95.677068&#038;sspn=33.160552,82.265625&#038;ie=UTF8&#038;ll=37.563723,-122.323247&#038;spn=0.004048,0.010042&#038;z=17&#038;om=0&#038;layer=c&#038;cbll=37.56165,-122.32446&#038;cbp=1,265.85041492030325,,0,1.6321750438469576\">map<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click To Play In my role, I get briefed by companies that I cover in my space (social networks, widgets, and related products). If I feel the speaker is strong, and can deliver a succinct message that&rsquo;s helpful to my audience, I&rsquo;ll do a video. &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2008\/02\/08\/video-how-web-strategists-should-approach-a-widgets-with-ro-choy-of-rockyou-430\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Video: How the Web Strategist should approach Widgets, with Ro Choy of RockYou (4:30)<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,67],"tags":[],"class_list":["post-2257","post","type-post","status-publish","format-standard","hentry","category-video","category-widget-strategy"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2257"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2257\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}