{"id":2256,"date":"2008-02-13T01:09:48","date_gmt":"2008-02-13T08:09:48","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2008\/02\/12\/weekly-digest-of-the-social-networking-space-feb-13-2008\/"},"modified":"2008-02-20T06:10:31","modified_gmt":"2008-02-20T13:10:31","slug":"weekly-digest-of-the-social-networking-space-feb-13-2008","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2008\/02\/13\/weekly-digest-of-the-social-networking-space-feb-13-2008\/","title":{"rendered":"Weekly Digest of the Social Networking Space: Feb 13, 2008"},"content":{"rendered":"<p><center><a href=\"http:\/\/www.web-strategist.com\/blog\/category\/digest\/\" title=\"Photo Sharing\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm2.static.flickr.com\/1015\/1276273363_74359af1c1_o.gif\" width=\"480\" height=\"98\" alt=\"digest3\" \/><\/a><\/center><\/p>\n<p>I&#8217;m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more.<\/p>\n<p>I&#8217;ve created a category called <a href=\"http:\/\/www.web-strategist.com\/blog\/category\/digest\/\">Digest<\/a> where you can start to track and access these going forward.  Quickly scan the succinct and categorized headlines, read summary for analysis, and click link to dive in for more.  <a href=\"http:\/\/www.web-strategist.com\/blog\/category\/digest\/feed\">You can subscribe to this digest tag only<\/a>, which filters <em>only<\/em> these  posts tagged digest. <\/p>\n<p>Need to make decisions about your web strategy? I&#8217;m here to help: <a href=\"http:\/\/feeds.feedburner.com\/WebStrategyByJeremiah\">subscribe to my blog<\/a>, sign up for emails (right nav), <a href=\"http:\/\/twitter.com\/jowyang\">follow me on Twitter<\/a>, I&#8217;ll add you back.  <\/p>\n<blockquote><p><strong>Web Strategy Summary<\/strong><br \/>\nThis week&#8217;s news has been rather quiet, if you enjoy case studies or analysis, see what the initial analysis I did on Fast Company.  Facebook continues to be in the news as the hotest most talked about site, I look forward to your submissions.<\/p>\n<hr>\n<p><strong>Teens reading less books, but reading online<\/strong><br \/>\n&#8220;Oh dear Marge, Johnny can&#8217;t read!&#8221; Is yet another concern many are having, they don&#8217;t realize that <a href=\"http:\/\/www.guardian.co.uk\/technology\/2008\/feb\/07\/internet.literacy\">reading has just shifted, to online places<\/a>.  Sure they may not be reading those novels (unless prescribed by the teacher) but they are interacting, talking, hunting for info and sharing.<\/p>\n<p><strong>Launch: Fast Company launches community<\/strong><br \/>\n<a href=\"http:\/\/www.fastcompany.com\/article\/media-social?page=0%2C0\">Fast Company, is making some noise with their latest social network add-on<\/a>. While it&#8217;s certainly not news to see yet another social network, this is one of the first magazines\/publications\/journalist orgs to launch this, it will be a unique experiment.  They are also pushing an open garden approach.<\/p>\n<p><strong>Applications: Facebook to protect user experience<\/strong><br \/>\nUsers are getting fed up with endless notifications from applications (myself included) <a href=\"http:\/\/developers.facebook.com\/news.php?blog=1&#038;story=77\">and are going to be policing the experience<\/a>. This is the right move, as without users, you&#8217;ve no developers, and certainly no advertisers.  Expect MySpace and Bebo to put on the brakes for these annoyance once they get traction.<\/p>\n<p><strong>Government: CIA monitors YouTube<\/strong><br \/>\nLet&#8217;s not be surprised about <a href=\"http:\/\/www.informationweek.com\/management\/showArticle.jhtml?articleID=206105311\">the government is watching social networks<\/a>, local agencies should be monitoring YouTube as well, it&#8217;s amazing to see what idiocy people upload as they become proud of their exploits.<\/p>\n<p><strong>Localization: Facebook launches in Spanish, crowdsources translation<\/strong><br \/>\nFacebook releases it&#8217;s <a href=\"http:\/\/mashable.com\/2008\/02\/07\/facebook-spanish\/\">first language specific version of it&#8217;s site, in Spanish<\/a>, a logical first language choice to pick.   I&#8217;ve seen other social networks localize to different languages, but until you understand it&#8217;s culture, you can&#8217;t expect success from simply rewiring the navigation in another language &#8211;every culture is different.  In this case it looks like they&#8217;ve crowdsourced the translation to the community, let&#8217;s see if it works.  <a href=\"http:\/\/www.web-strategist.com\/blog\/2008\/02\/12\/video-facebooks-spanish-translation-misses-the-mark-420\/\">See video from users, a critique<\/a>.<\/p>\n<p><strong>Aggregation: Friendfeed, a social network via feeds<\/strong><br \/>\nI could as easily categorize this in digital lifestyle aggregation, if the feeds extend to every possible application. <a href=\"http:\/\/www.readwriteweb.com\/archives\/friendfeed.php\"> Friendfeed a &#8216;collaborative newstream&#8217; aggregates all your information to once place, using RSS<\/a>.  Not a novel idea, but certainly a trend we&#8217;re seeing from many other players.<\/p>\n<p><strong>Disable: Remove Facebook Applications<\/strong><br \/>\nDon&#8217;t like Facebook applications, <a href=\"http:\/\/www.5min.com\/Video\/How-to-Block-Facebook-Applications-5060837\">this video shows you how to disable them<\/a>, with concerns over social networking fatigue, expect more users to remove apps from their profiles<\/p>\n<p><strong>Findings: Online Chatter fuels record sales<\/strong><br \/>\nA new report shows <a href=\"http:\/\/arstechnica.com\/news.ars\/post\/20080209-blog-social-network-buzz-correlates-to-better-album-sales.html\">that the more people talk about an album before it&#8217;s released will directly impact it&#8217;s sales<\/a>, in a positive way.  Expect to see more viral components, mysteries, games, and rumors get circulated to amp this up.<\/p>\n<p><strong>Perspective: We don&#8217;t want to join your branded social network<\/strong><br \/>\nWith the rise of so many private social networks being created by brands,<a href=\"http:\/\/www.brianoberkirch.com\/2008\/02\/11\/really-we-dont-want-to-join-your-social-network\/\"> Brian Oberkirch suggests that he doesn&#8217;t want to join these social networks<\/a>, instead suggests companies should join existing ones.<\/p>\n<p><strong>Retention: Facebook makes it easy to arrive, difficult to leave<\/strong><br \/>\nInteresting article from <a href=\"http:\/\/www.nytimes.com\/2008\/02\/11\/technology\/11facebook.html?_r=1&#038;ex=1360386000&#038;en=7b56720c2543854a&#038;ei=5088&#038;partner=rssnyt&#038;emc=rss&#038;oref=slogin\">NYT demonstrating how leaving Facebook will be difficult<\/a>, as accounts are never really deleted, but just saved for later use.<\/p>\n<\/blockquote>\n<p>Leave a comment if this Digest was helpful, or if you&#8217;ve anything to add. Email me if you&#8217;ve suggestions for next week&#8217;s digest.  In case you were wondering, I cover this space as an analyst.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&rsquo;m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I&rsquo;ve created a category called Digest where you can start to track and access these going forward. Quickly scan &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2008\/02\/13\/weekly-digest-of-the-social-networking-space-feb-13-2008\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Weekly Digest of the Social Networking Space: Feb 13, 2008<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,50],"tags":[],"class_list":["post-2256","post","type-post","status-publish","format-standard","hentry","category-digest","category-social-networking"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2256"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2256\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}