{"id":2214,"date":"2008-01-24T06:38:25","date_gmt":"2008-01-24T13:38:25","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/2008\/01\/24\/video-how-to-globalize-your-website-with-taj-peyton-web-strategst-at-intel-315\/"},"modified":"2008-01-24T06:43:06","modified_gmt":"2008-01-24T13:43:06","slug":"video-how-to-globalize-your-website-with-taj-peyton-web-strategst-at-intel-315","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2008\/01\/24\/video-how-to-globalize-your-website-with-taj-peyton-web-strategst-at-intel-315\/","title":{"rendered":"Video: How to Globalize your Website with Taj Peyton, Web Strategist at Intel (3:15)"},"content":{"rendered":"<p><center>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<script type=\"text\/javascript\" src=\"http:\/\/blip.tv\/scripts\/pokkariPlayer.js?ver=2007111701\"><\/script>\t\t\t\t\t<script type=\"text\/javascript\" src=\"http:\/\/blip.tv\/syndication\/write_player?skin=js&#038;posts_id=626127&#038;source=3&#038;autoplay=true&#038;file_type=flv&#038;player_width=&#038;player_height=\"><\/script>\t\t\t\t\t<\/p>\n<div id=\"blip_movie_content_626127\">\t\t\t\t\t<a rel=\"enclosure\" href=\"http:\/\/blip.tv\/file\/get\/Jeremiah_owyang-TajOfIntelOnGlobalizationOfCorporateWebsites761.flv\" onclick=\"play_blip_movie_626127(); return false;\"><img decoding=\"async\" title=\"Click to play\" alt=\"Video thumbnail. Click to play\"  src=\"http:\/\/blip.tv\/file\/get\/Jeremiah_owyang-TajOfIntelOnGlobalizationOfCorporateWebsites761.flv.jpg\" border=\"0\" title=\"Click To Play\" \/><\/a>\t\t\t\t\t<br \/>\t\t\t\t\t<a rel=\"enclosure\" href=\"http:\/\/blip.tv\/file\/get\/Jeremiah_owyang-TajOfIntelOnGlobalizationOfCorporateWebsites761.flv\" onclick=\"play_blip_movie_626127(); return false;\">Click To Play<\/a>\t\t\t\t\t<\/div>\n<p>\t\t\t\t\t\t\t\t\t\t<\/center><\/p>\n<p>I was just at Intel&#8217;s Sales and Marketing event on Tuesday, and was really glad to meet Intel&#8217;s EMEA Web Strategist (which is what I call decision makers), Taj Peyton.  He&#8217;s responsible for understanding each of the unique needs of cultures in his European market and developing <a href=\"http:\/\/www.intel.com\/intel\/nav\/locator.htm?iid=CorporateV3+Header_1_Worldwide\">localized versions of the corporate Intel<\/a> site &#8211;no easy undertaking.<\/p>\n<p><strong>Watch this video and you&#8217;ll learn<\/strong><\/p>\n<blockquote><p>-Why you should or should not localize<br \/>\n-What you research<br \/>\n-Other than language, how are regionalized sites are different than corporate website<br \/>\n-How to get started<br \/>\n-Management is a nightmare, what tools to use?<\/p><\/blockquote>\n<p>I ran out of memory, so the interview got cut short a few seconds, but there&#8217;s a lot of meat in his presentation.  If you&#8217;re planning on localizing you website, be sure to really understand the demographics (who are they), physhographics (how they think\/feel), and technographics (how they use technology) before deploying, otherwise you may have just wasted your resources.<\/p>\n<p>And yes, that&#8217;s the Wynn in the background, one of Vegas&#8217;s newest hotels.  Intel put me up at the brand new Venetian extention, <a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/tags\/palazzo\/\">the Palazzo<\/a>, <a href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/2215216072\/\">each room is a suite<\/a> (3 HD flatscreens), it&#8217;s opulent.  I&#8217;m pretty sure I was the first person to every stay in the room as they just opened up last week, why do I think that?  I had to plug in a lot of the appliances, I&#8217;m sure that&#8217;ll never happen again<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Click To Play I was just at Intel&rsquo;s Sales and Marketing event on Tuesday, and was really glad to meet Intel&rsquo;s EMEA Web Strategist (which is what I call decision makers), Taj Peyton. He&rsquo;s responsible for understanding each of the unique needs of cultures in &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2008\/01\/24\/video-how-to-globalize-your-website-with-taj-peyton-web-strategst-at-intel-315\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Video: How to Globalize your Website with Taj Peyton, Web Strategist at Intel (3:15)<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,48,14],"tags":[],"class_list":["post-2214","post","type-post","status-publish","format-standard","hentry","category-global-web","category-interview","category-video"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=2214"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/2214\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=2214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=2214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=2214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}