![\"Dallas](\"http:\/\/farm8.staticflickr.com\/7098\/6858655764_fee13c989c.jpg\")
<\/a>\nJust as this Dallas skyline casts a similar reflection from the water, we see the same pattern in the web industry as corporations copy the startup space to catch up with customers.<\/em><\/center>
\n<\/em><\/center>My career mission of\u00a0Web Strategy<\/em>\u00a0is to help companies connect to their customers using web technology. \u00a0 I see a rift occurring between companies and their customers. \u00a0My mission is to help companies close that gap.<\/p>\n
There’s a Natural Order to Things. \u00a0<\/strong><\/strong> The Collaborative Economy Startups Have Risen.<\/strong><\/strong> Get Ready for the Enterprise Versions to Emerge.<\/strong> Breakdown: How the Collaborative Economy Ecosystem Will Emerge<\/strong>\u00a0<\/strong><\/strong> Closing Thoughts: These Patterns Occur Every Few Years<\/strong><\/p>\n These patterns are inevitable: \u00a0Startups, fueled by VCs create new efficient tools and technologies. \u00a0Customers move, companies follow, and a new industry is born. \u00a0Then the process repeats itself. \u00a0It’s as inevitable as the tides, sun and moon, and rotation of the planets.\u00a0I’d\u00a0love to hear your thoughts. \u00a0Please comment below. \u00a0If you want to dive in deeper,\u00a0read the full research report<\/a>, and see the\u00a0Slideshare storyboard<\/a>\u00a0on the Collaborative Economy. \u00a0Based on patterns in other markets, what do you expect to see as this next phase of internet business emerges?<\/p>\n Above image used with creative commons licensing by<\/em>\u00a0<\/em>lnmeares<\/a><\/em><\/p>\n <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Just as this Dallas skyline casts a similar reflection from the water, we see the same pattern in the web industry as corporations copy the startup space to catch up with customers. My career mission of Web Strategy is to help companies connect to their customers using … Continue readingCorporations Will Emulate Collaborative Economy Startups<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[198],"tags":[],"class_list":["post-15545","post","type-post","status-publish","format-standard","hentry","category-collaborative-economy"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/15545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=15545"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/15545\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=15545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=15545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=15545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nDeath begets life, winter moves into spring, and corporations follow what consumer startups do. \u00a0This pattern, which we’ve seen as uncountable at times, is a predictable one. \u00a0As Friendster, MySpace, Bebo and Facebook arose, we witnessed the rise of corporations building their own branded communities using software from Jive, Lithium, Mzinga, Telligent, and a ton of other players. \u00a0We also watched as Mark Benioff of Salesforce declared the “Facebook Imperative<\/a>” and launched an internal enterprise version, Chatter, to solve inter-personal communications inside of the largest companies.<\/p>\nPattern Analysis: 1) The internet emerged, then corporate websites (past), 2) Social media, then social business (present), and 3) Sharing startups, then collaborative economy (future).\u00a0<\/strong><\/h2>\n
\nOver the last few years, we’ve seen the rise of the Collaborative Economy, thousands of sharing startups that are enabling people to share, gift, lend, build, develop, store, and transport goods and services to each other. \u00a0They’ve used tools like Etsy (co-develop), Quirky (co-ideate), Kickstarter (co-fund), Airbnb (co-live), Lyft (co-ride), LendingClub (co-loan) Sharedesk (co-workspace), oDesk (co-work), Shapeways (co-3D print) enable the crowd to get what they need from each other rather than through traditional corporations.<\/p>\n
\nNow, we must be prepared as enterprises and corporations seek to build their own programs to catch up to their departed customers. \u00a0Savvy enterprise-thought leaders at solution providers have shared their ideas, from\u00a0Dion Hinchlifee at Dachis Group on the Enterprise Irregulars<\/a>, or long time IBM executive,\u00a0Irving Wladawsky-Berger,\u00a0who sees the path<\/a>, top Salesforce system integrator,\u00a0Magnet 360, sharing their recap<\/a>, or\u00a0Deloitte’s John Hagel and John Seely Brown<\/a>, who write about this new market opportunity, and acclaimed economist,\u00a0Tom Friedman, in his New York Times post<\/a>. \u00a0The corporate thought leaders see the opportunity and are preparing for this next phase of the internet.<\/p>\n
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\nWe’ve seen this pattern before as social media birthed social business.\u00a0 With that pattern in mind, expect the following to happen<\/p>\n\n
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