![\"BPI](\"http:\/\/farm3.staticflickr.com\/2886\/9411681816_4717dca468.jpg\")
<\/a><\/center>\nThe folks at NetBase<\/a>\u00a0(I work with CMO Lisa Joy Rosner<\/a>, who’s a client of ours) continue to provide market analysis on social media sentiment in the Collaborative Economy. \u00a0<\/p>\n
Real-world battle between car sharing startups vs business institutions underway.<\/strong> Sentiment study of social media yields a power shift in public discussions.<\/strong> These new startups empower the crowd of buyers and drivers. What it Means: \u00a0The Crowd Favors Crowd Services –Over Traditional Business. Collaborative Economy startups self-regulate as the crowd ratings enforce quality.<\/strong> \u00a0Consumers rate crowd based services like Uber and Lyft ensuring quality. \u00a0Taxis, while regulated by city, are not rated by the people. with the power often in the hands of the Taxi company and driver. \u00a0 The collaborative economy is democratizing business, bypassing business institutions that the crowd doesn’t want. \u00a0The power is shifting to the people.<\/p>\n The Bottom Line: Sentiment is shifting to the Crowd-Based Businesses<\/strong> The folks at NetBase (I work with CMO Lisa Joy Rosner, who’s a client of ours) continue to provide market analysis on social media sentiment in the Collaborative Economy. Real-world battle between car sharing startups vs business institutions underway. The timing for this particular Brand … Continue readingSocial Sentiment Study: People “Love” Uber –but Not Taxis<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[198],"tags":[],"class_list":["post-15264","post","type-post","status-publish","format-standard","hentry","category-collaborative-economy"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/15264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=15264"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/15264\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=15264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=15264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=15264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nThe timing for this particular Brand Passion Index which showcases how much people Love, Like, Dislike, and Hate topics of brands and institutions. Just a a few hours ago, the local news reported that Lyft and Uber drivers are deemed as illegal<\/a> at the SFO airport, and citizens arrests could be made. \u00a0In a very opposite side of the story, the California Public Utilities Commission<\/a> is considering proposing that these car and ride sharing companies become legal. \u00a0The timing for today’s study couldn’t be any better.<\/p>\n
\nThe above data suggests that Uber (known for premium towncars) and Lyft (vetted, personable drivers) are widely “Loved” by folks who use social media. It also suggests, that the term Taxi is widely discussed (hence the larger circle), with a majority of the discussion being “Disliked”. Avis, in particular, has negative sentiment in the “Dislike” category, and Hertz and Enterprise are also in the “Disklike” category. Zipcar, Sidecar are in the “Love” category, but Sidecar is border-lining in volume with sentiment aligned with “Hate”.<\/p>\n
\n<\/strong>The crowd can use mobile apps from the collaborative economy car sharing providers, and bypass taxi lines. \u00a0They can also review ratings and reviews of cars and drivers, before hiring. \u00a0Both the driver is rated, as well as the passenger, ensuring quality systems on both ends. \u00a0Payments often happen on the backend with a swipe of a finger, rather than fiddling with cash or credit, smoothing business operations. \u00a0 This means the crowd gets what they want, on their terms –bypassing old ways of doing business.<\/p>\n
\n[Just as Social Media Democratized Ideas<\/em>, the Collaborative Economy Democratizes Business<\/em>]<\/center><\/h2>\n
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\n![\"BPI](\"http:\/\/farm4.staticflickr.com\/3831\/9411681786_f9c6a60332.jpg\")
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\nNetBase also supplied the above graphic, which removes the term “Taxi” allowing a closer zoom in of the specific car sharing services. This provides clarity, showing that the Collaborative Economy Startups are faring better than traditional car rental services.<\/p>\n
\n<\/strong>Social sentiment analyzes overall consumer opinion across a broad set of users, many who are likely using these services from mobile devices provide insight to how consumers think, and feel about these services.<\/p>\n\n
\n[Companies in a power position, with with negative customer sentiment, are ripe for crowd disruption]<\/center><\/h2>\n
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\nSocial media sentiment is a lens on how people think, and feel about brands and experiences as they share it in public, and right now, the crowd favors crowd-based services over traditional businesses. Crowds are empowered with VC backed low-cost startups that provide social software, on-demand mobile apps, and ratings and ranking systems. Now that the crowd is getting what they need from each<\/em> other, business models that do not deliver –are at high risk from disintermediation. Companies who want to engage and profit with the crowd, should adopt the Collaborative Economy Value Chain<\/a>.
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