What role do corporations play if customers don’t need them? \u00a0What if the people who used to be their customers get their goods and services from each other? \u00a0I’d love to answer that at your next event.<\/p>\n
That’s exactly the question that our research answers after analyzing 200 of the startups, and interviewing three dozen experts (you can read the full report, right here<\/a>). \u00a0Customers are using social media tools, called “sharing websites,” to share products, services, and even money bypassing the corporate world. \u00a0What’s the solution? \u00a0We found a counterintuitive opportunity for today’s innovative companies, that, we believe, they must use to enable their own business functions, business models, and products to be social and, therefore, able to compete in one of the most significant cultural market changes in history.<\/p>\n
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