{"id":14516,"date":"2013-06-11T05:45:49","date_gmt":"2013-06-11T12:45:49","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=14516"},"modified":"2013-09-29T08:24:55","modified_gmt":"2013-09-29T15:24:55","slug":"internet-phases-past-present-and-future","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2013\/06\/11\/internet-phases-past-present-and-future\/","title":{"rendered":"Internet Phases: Past, Present, and Future"},"content":{"rendered":"

Thanks to you, last week’s\u00a0Report on the Collaborative Economy was readily received<\/a>, and has been viewed over 26,000 times. \u00a0The media and bloggers alike have picked up on it. \u00a0As we digest what it means, it’s important to recognize that this is the next phase of the internet and the next phase of social business. \u00a0An interesting finding is that the second era (social) and the third era (Collaborative Economy) use the same social technologies but, instead of sharing media and ideas, people are sharing goods and services. \u00a0This is all part of a continuum. \u00a0We need to understand how our careers will progress as the market moves forward with us.<\/p>\n

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[Social technology enabled the sharing of media and ideas called social business –The same tools enable sharing of goods and services called the collaborative economy]<\/h2>\n


\n\"Screen<\/a><\/center>Internet Phases: Past, Present, and Future<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Attribute<\/strong><\/td>\nBrand Experience Era<\/strong><\/td>\nCustomer Experience Era<\/strong><\/td>\nCollaborative Economy Era<\/strong><\/td>\n<\/tr>\n
Driving technology<\/strong><\/td>\nCMS and HTML<\/td>\nSocial technologies<\/td>\nSocial technologies<\/td>\n<\/tr>\n
Years<\/strong><\/td>\n1995: Internet had 14% American adoption<\/td>\n2005: Business blogging disrupted corporations<\/td>\n2013: AirBnb, TaskRabbit, Lyft, gain mainstream attention<\/td>\n<\/tr>\n
What is shared<\/strong><\/td>\nVetted Information<\/td>\nPersonal Ideas and Media<\/td>\nGoods and Services<\/td>\n<\/tr>\n
Who shares<\/strong><\/td>\nFew<\/td>\nMany<\/td>\nMany<\/td>\n<\/tr>\n
Who receives<\/strong><\/td>\nMany<\/td>\nMany<\/td>\nMany<\/td>\n<\/tr>\n
What it looks like<\/strong><\/td>\nBrands and media talk, people listen<\/td>\nEveryone talks and listens<\/td>\nBuy once, share many, need to buy less<\/td>\n<\/tr>\n
Who has the power<\/strong><\/td>\nBrands and publishers<\/td>\nThose who use social<\/td>\nThose who share goods and services<\/td>\n<\/tr>\n
Who is disrupted<\/strong><\/td>\nTraditional mediums: TV, Print<\/td>\nCorporations, governments<\/td>\nCorporations, governments<\/td>\n<\/tr>\n
What must change<\/strong><\/td>\nMedia models<\/td>\nCommunication and marketing strategy<\/td>\nBusiness models<\/td>\n<\/tr>\n
How corporations responded<\/strong><\/td>\nCreated their own corporate website<\/td>\nAdopted social tools internally, externally<\/td>\nLearn to share products, enable marketplace<\/td>\n<\/tr>\n
Software needed<\/strong><\/td>\nCMS and design tools<\/td>\nSMMS, monitoring, communities<\/td>\nMarketplace, ecommerce, communities, SMMS, Monitoring<\/td>\n<\/tr>\n
Services needed<\/strong><\/td>\nUser Experience, Design, Content<\/td>\nSocial strategy, community managers, communicators<\/td>\nAgencies that help with trust, customer advocates, ?<\/td>\n<\/tr>\n
Who wins<\/strong><\/td>\nThose who adopt<\/td>\nThose who adopt<\/td>\nThose who adopt<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n


\nWhat it means to your career, clients, and company:
\n<\/strong>Change in our careers is good. \u00a0It leads to new opportunities, growth, and even fun. \u00a0It often requires us to step out of our comfort zones and be prepared to adopt new paradigms. \u00a0With that said, here are three insights to remember as we enter into this next phase.<\/p>\n