{"id":14425,"date":"2013-06-02T23:52:41","date_gmt":"2013-06-03T06:52:41","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=14425"},"modified":"2013-08-29T17:29:32","modified_gmt":"2013-08-30T00:29:32","slug":"dear-brands-our-new-relationship-awaits","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2013\/06\/02\/dear-brands-our-new-relationship-awaits\/","title":{"rendered":"Dear Brands, Our New Relationship Awaits"},"content":{"rendered":"

\"Letters<\/a><\/center><\/center><\/p>\n\n\n\n
Dear Brands,<\/p>\n

My last two heartfelt letters have been awkward for our relationship.<\/p>\n

But they had to be written.<\/p>\n

I told you that customers don’t need brands, since we get products and services directly from each other using the sharing startups. \u00a0In\u00a0my first letter<\/a>, I wrote about how I wanted to have an open relationship. Then,\u00a0in my second letter<\/a>, I confided in you what it felt like to have my own relationship disrupted.\u00a0 The good news is that I see a solution for us to finally be together. \u00a0The only way is for us each to “give a bit” to grow into something bigger.<\/p>\n

It may be difficult\u00a0for us both to adjust, but we’ll end up in a better place.<\/p>\n

Even though some customers don’t want to own<\/em> your products, you can still give us access<\/em> to them.\u00a0 Even though we customers will want to share your used products with each other directly (and not have to buy from you again), we see a place for you to be involved. \u00a0Even though we want to build our own products, we see that you can help provide us with a way to do it.<\/p>\n

I still need you, but you’ll have to meet me half way.<\/p>\n

It will require you to give something to the relationship to get more in return. \u00a0The only way for us to maintain our relationship is for both of us to give a bit to grow something together. \u00a0We can have a fresh new relationship and be part of a collaborative economy together. \u00a0It all starts in a few days.<\/p>\n

In my next letter to you, I’ll show you how we can be together in the Collaborative Economy.<\/p>\n

Our new relationship awaits. \u00a0I’ll write to you in a few days.<\/p>\n

Sincerely,<\/p>\n

\"Untitled\"<\/a><\/p>\n

Jeremiah Owyang
\nSpeaker, Writer, Business Owner, Consumer<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Dear Brands, My last two heartfelt letters have been awkward for our relationship. But they had to be written. I told you that customers don’t need brands, since we get products and services directly from each other using the sharing startups.  In my first letter, I … Continue readingDear Brands, Our New Relationship Awaits<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[198],"tags":[],"class_list":["post-14425","post","type-post","status-publish","format-standard","hentry","category-collaborative-economy"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/14425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=14425"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/14425\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=14425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=14425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=14425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}