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<\/a><\/center><\/p>\nDisruption: Traditional Travel Sites Fall Behind –New Players Taking Preference<\/strong> The Sharing Revolution is Rising –Corporations Must Develop a Strategy.<\/strong> Traditional businesses (esp stagnant ones) must develop collaborative economy strategy –or risk disruption from new sharing startups. \u00a0While this is only a look at one sector, hospitality and travel I look forward to exposing more of the data in this space, while hotels and cars were first to be disrupted, but if you’re in a traditional corporation, you must pay attention to the sharing revolution, which will impact all verticals.\u00a0Altimeter is publishing an open research report on the Collaborative Economy on June 4th, 2013, focused on how corporations can be relevant with the sharing revolution.<\/p>\n Below: Select tweets provided by NetBase that illustrate the preference for AirBnb over traditional hospitality and travel websites.<\/p>\n Disruption: Traditional Travel Sites Fall Behind –New Players Taking Preference Ever wonder how well companies are performing, esp if you don’t have access to their financials? One big clue is the organic social media chatter being discussed about them, which we refer to as a … Continue readingCollaborative Economy AirBnb Loved over Traditional Travel Sites<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[198],"tags":[],"class_list":["post-14378","post","type-post","status-publish","format-standard","hentry","category-collaborative-economy"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/14378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=14378"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/14378\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=14378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=14378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=14378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nEver wonder how well companies are performing, esp if you don’t have access to their financials? \u00a0One big clue is the organic social media chatter being discussed about them, which we refer to as a component called \u00a0mindshare. \u00a0The above graphic (upper right is best) shows how AirBnb has far more chatter about its brand over traditional travel websites, with mostly adoring comments pushing it to the upper right. \u00a0Data supplied by NetBase<\/a> (an Altimeter client), who crunches unstructured social content into insight and analytics.<\/p>\n\n
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