{"id":14250,"date":"2013-05-19T06:58:53","date_gmt":"2013-05-19T13:58:53","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=14250"},"modified":"2013-05-20T05:46:16","modified_gmt":"2013-05-20T12:46:16","slug":"the-maker-movement-disrupts-brands-provides-opportunities","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2013\/05\/19\/the-maker-movement-disrupts-brands-provides-opportunities\/","title":{"rendered":"The Maker Movement Disrupts Brands, Provides Opportunities"},"content":{"rendered":"

For my third year, I spent yesterday at the Maker Faire<\/a>, in Silicon Valley. \u00a0Unlike any other year, the crowds were overflowing, suggesting this movement was growing faster than the cottage industry before. \u00a0To put this into context, the maker movement is yet (another) disruption to brands, here’s the lineage: <\/p>\n

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[Disruptions Summarized: 1) The Internet democratized knowledge, 2) Social Media empowered crowd, 3) Collaborative Economy endows crowd to buy once<\/em>, share many<\/em>, 4) the Maker Movement aims at buying from brands no more.<\/p>\n

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I must honestly confess, I struggle to keep abreast of all the new technologies, and I suspect corporations are experiencing the same. \u00a0It’s my full time job, I attend these events on weekends, and we’ve a company dedicated<\/a> to tracking and helping companies navigate, and I see the disruptions accelerating. Here’s what the maker movement means to corporations and brands: <\/p>\n

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[The maker movement empowers people to build their own products, and share with each other –rather than buying from brands]<\/p>\n

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Those involved in the maker movement are creating their own goods and products, using recycled materials, or improving on existing products. Some are selling the goods to each other, some trade, and some simply just use for their own personal usage. They use technology, skill, community, and massive fairs to connect and grow. So what are the disruptions to corporations and brands by the maker movement? <\/p>\n

Brands are disrupted by the Maker Movement.<\/strong><\/p>\n