{"id":13602,"date":"2013-02-24T10:32:57","date_gmt":"2013-02-24T17:32:57","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=13602"},"modified":"2015-08-03T09:12:09","modified_gmt":"2015-08-03T16:12:09","slug":"the-master-list-of-the-collaborative-economy-rent-and-trade-everything","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2013\/02\/24\/the-master-list-of-the-collaborative-economy-rent-and-trade-everything\/","title":{"rendered":"The Master List of the Collaborative Economy: Rent and Trade Everything"},"content":{"rendered":"

My next Open Research report\u00a0(see my body of research<\/a>) will be about the Rise of the Collaborative Economy. \u00a0If you’d like to be interviewed for this upcoming report, please fill out this submission form<\/a>. \u00a0 In my career as an analyst, I often list all the players in a category, announce a formal research effort, then publish a series of analyses, as part of my continuing methodology. \u00a0In this case I will also be presenting my findings as a speaker at\u00a0LeWeb, whose theme, “Digital Hippies<\/a>” is directly related to this trend. \u00a0Thanks to friend\u00a0Loic Lemeur<\/a>\u00a0for triggering this idea.<\/p>\n

[Collaborative Economy Defined: \u00a0A digital system that manages the coordination of buyers and sellers who offer or exchange used products and remnant services]<\/h2>\n

[Market impact: These startups enable the crowd to get what they need from each other –rather than go to corporations]<\/h2>\n

The Three Categories of Collaborative Economy Markets<\/strong>
\nWithin this market, there are multiple use scenarios. \u00a0Right now, we see the following three categories:<\/p>\n\n\n\n\n\n\n
Market Type<\/strong><\/td>\nDescription<\/strong><\/td>\nExamples<\/strong><\/td>\n<\/tr>\n
First Collaborative Market<\/td>\nManufactures and business owners that are now offering products for rent or barter<\/td>\nBMW and Toyota have made motions to offer cars for rent from their lots beyond selling them.<\/td>\n<\/tr>\n
Second Collaborative Market<\/td>\nOften denoted as the “Used or Second Hand” market a consumer may offer to rent or lease of used products or remnant services.<\/td>\nLyft allows for any consumer to act like a taxi, and pick up members of the service. \u00a0Craigslist and eBay (disclosure: client) empowers the selling of used products, worldwide<\/td>\n<\/tr>\n
Third Collaborative Market<\/td>\nBarter, gifting, or non-currancy exchanges of used products or remnant services.<\/td>\nToyswap allows parents to exchange toys with other parents, rather than purchase products that their kids will outgrow.\u00a0Giftflow encourages users to ask for what they need, then to help others in the future, paying it forward<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Market Rises: Media Attention, Over $2billion in Funding
\n<\/strong> There’s been remarkable media coverage on this topic as vendors like AirBnB, Lyft, Uber and TaskRabbit have gained the media’s attention. \u00a0Pushbacks against this category have emerged in San Francisco<\/a>, as well as\u00a0in Amsterdam<\/span>, as unofficial places of rent. \u00a0We don’t foresee this space going down, as a cursory analysis indicates that there’s been a whopping $2 billion in venture funding across a sampling of 200 startups within this category. \u00a0A spinoff from the consumer social networking category, this movement will have significant runway before true winners are determined.<\/p>\n

Disruptions to CPG, Retail, Service Industry, and Governments
\n<\/strong> There are potentially extensive disruptions for companies that create products or services.\u00a0 If this trend continues at the current speed and trajectory, it may force retail and product-based companies to acquire startups within this space or to offer products in their own stores for lease or barter.\u00a0 Furthermore, governments could be displaced if the barter economy rises. \u00a0Tax revenues are diminished as people share products with no money exchanged. \u00a0We’re also seeing new forms of nontraditional currency emerging, including peer-to-peer\u00a0BitCoin<\/a>, which is not backed by any central bank or precious metal.\u00a0 It’s backed by processing power.<\/p>\n

How You Can Get Involved with this Research<\/strong><\/p>\n

    \n
  1. Submit a startup in the comments below<\/li>\n
  2. Request to be interviewed for this upcoming Open Research report in this web form.<\/a><\/li>\n
  3. Share this post with others.<\/li>\n<\/ol>\n
    \n

    List of 200 Companies in the Collaborative Economy
    \n<\/strong>Using the spirit of this space, I contacted a TaskRabbit (thanks\u00a0    Rachel<\/a>) to conduct significant research from a variety of sources over 22.5 hours to compile a list of startups in this space. \u00a0This database will be the primary source of a sample which I’ll use to parse trends and data for my upcoming report.<\/p>\n

    Update: \u00a0Many of these examples and specific language were from the\u00a0Collaborative Consumption Hub<\/a>, to which I failed to provide full attribution (my fault) upon first publication of this piece. \u00a0Please see the many resources available there, including their many service offerings.<\/p>\n

    Update: March 26: They’ve built a dynamic directory on their website, which you should visit<\/a>.<\/p>\n