{"id":13376,"date":"2013-02-04T08:27:57","date_gmt":"2013-02-04T15:27:57","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=13376"},"modified":"2013-02-06T22:14:08","modified_gmt":"2013-02-07T05:14:08","slug":"2013-superbowl-ads-favor-urls-hashtags-not-facebook","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2013\/02\/04\/2013-superbowl-ads-favor-urls-hashtags-not-facebook\/","title":{"rendered":"2013 Superbowl Ads Favor URLs, Hashtags –Not Facebook"},"content":{"rendered":"

For the last few years (see 2012 data<\/a>). This analysis is a bellwether on how brands will spend on an integrated experience for the year. Overall, we saw brands still hold onto corporate websites, although a big jump in hashtag usage, and decline in Facebook integration.<\/p>\n

\"Majority<\/a>
\n2012-2013 Superbowl Ad Tech Integration<\/strong><\/p>\n\n\n\n\n\n\n\n\n
Tech Integration Type<\/strong><\/td>\n2012<\/strong><\/td>\n2013<\/strong><\/td>\nPercent Change<\/strong><\/td>\n<\/tr>\n
Corporate URL\/Microsite<\/td>\n58%<\/td>\n46%<\/td>\n-12%<\/td>\n<\/tr>\n
Facebook<\/td>\n11%<\/td>\n7%<\/td>\n-4%<\/td>\n<\/tr>\n
Hashtag<\/td>\n7%<\/td>\n38%<\/td>\n+31%<\/td>\n<\/tr>\n
Shazam<\/td>\n6%<\/td>\n2%<\/td>\n-4%<\/td>\n<\/tr>\n
Total Ads with Integration<\/td>\n68%<\/td>\n75%<\/td>\n+7%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 
\n<\/center><\/p>\n

Integration to reach the Dynamic Customer a top priorty for brands.<\/strong>
\nBrands know they must integrate their brand experience on multiple experiences and apply real time interaction, Altimeter’s research theme the Dynamic Customer Journey<\/a> explores this challenging trend.. Adobe shared with me that<\/a>: “Visits and page views to companies that advertise on TV during the Super Bowl show a 20% increase in visits on the day of the game and maintain higher than average traffic for a week following the game.” This integrated approaches means longer adoption over the 30 seconds. Top findings include:<\/p>\n