{"id":13354,"date":"2013-02-06T21:11:22","date_gmt":"2013-02-07T04:11:22","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=13354"},"modified":"2013-02-07T09:28:16","modified_gmt":"2013-02-07T16:28:16","slug":"meet-the-investors-of-social-business","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2013\/02\/06\/meet-the-investors-of-social-business\/","title":{"rendered":"Meet the Investors of Social Business"},"content":{"rendered":"<p>The purpose of this post is to identify which investors are most active in Social Business, and segment them from early to late stage funding.<\/p>\n<p>I frequently provide due diligence calls to VCs, and also advise startups on their growth startup in highly saturated growth markets. \u00a0To hone my industry interactions, I&#8217;m publishing data on my continued research on funding in the Social Business space (read other posts on <a href=\"http:\/\/www.web-strategist.com\/blog\/2013\/01\/07\/the-state-of-funding-in-social-business-software\/\">the state of funding in social business<\/a>, and <a href=\"http:\/\/www.web-strategist.com\/blog\/2013\/01\/10\/20-social-business-software-achieved-material-event-vcs-not-required\/\">rate of material event<\/a>\u00a0or click the <a href=\"http:\/\/www.web-strategist.com\/blog\/category\/vcs\/\">VC category<\/a> to see all posts). \u00a0The investors are a key factor in the success of a startup, they advise, provide resources for rapid growth, influence a sale or IPO, or can cause a startup to be stymied by innovation through interfering with the executive team. \u00a0To best understand how investors have influenced the Social Business Software space, we&#8217;ve conducted analysis to derive patterns of investors.<\/p>\n<p><center><\/p>\n<h2>[Austin Ventures, Benchmark, and First Round Capital lead the Social Business Software Funding in Frequency of Investments]<\/h2>\n<p><\/center><\/p>\n<p><strong>Summary<\/strong><br \/>\nFunding in the Social Business Software space spurred market traction over the last 5 years, often creating a set of clones with limited feature differentiation. \u00a0Across all stage investments, Austin Ventures showed dominance in frequency of investing in funds, although their total amount of funding is not public record. \u00a0As expected, there was a plethora of Angel Investors as companies were just getting out of the garage (sub $1m investment). \u00a0In early stage funds ($1-5M),\u00a0Austin Ventures, First Round, Floodgate, were the most active. \u00a0In mid-stage ($5-10m)\u00a0Battery and First Round showed increased frequency over other investors, in late-stage ($10-20m),\u00a0Benchmark Capital was frequently involved, and at mature stage (over $20m),\u00a0Bay Partners and\u00a0Institutional Ventures were most frequently involved. \u00a0Entrepreneurs should use these tables to identify ideal investors per startup\u00a0maturity to reduce time in seeking institutional funding.<\/p>\n<p><strong>Scope and Method of Research\u00a0<\/strong><\/p>\n<ul>\n<li>Definition of Social Business Software: \u00a0SaaS based software companies that provide social software to corporations to use. \u00a0Popular names include Jive, Buddy Media, Radian6, Lithium, Hootsuite. \u00a0This does not include consumer social networks like Facebook and Twitter, a report I&#8217;ll publish in near future.<\/li>\n<li>Definition of VC, Investor, Angel: These are all investors in the Social Business Software spaces. \u00a0They often receive money from LPs (Limited Partners) who charge them for investing in markets. \u00a0On average, VC firms have a 1-3% management fee of overall fund they manage, and have a carry of 10-30% of total take of return from a fund.<\/li>\n<li>Altimeter conducted analysis of a data set of 55 Social Business Software companies (<a href=\"http:\/\/www.web-strategist.com\/blog\/2013\/01\/07\/the-state-of-funding-in-social-business-software\/\">see list here<\/a>) in Dec, and has not updated data set to reflect recent funding events, including Sprinklr, Spredfast this week.<\/li>\n<li>One caveat that applies to all the following data, we cannot determine specific amount of which VC firm or investor has put into each round of investment. \u00a0Even within the financial S-1 docs there&#8217;s cloudy wording on which firm put in what amount.<\/li>\n<\/ul>\n<hr \/>\n<p><center><br \/>\n<a title=\"Frequency of VC funding in Social Business Software by jeremiah_owyang, on Flickr\" href=\"http:\/\/www.flickr.com\/photos\/jeremiah_owyang\/8451694489\/\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm9.staticflickr.com\/8372\/8451694489_5e6e77a0a3.jpg\" alt=\"Frequency of VC funding in Social Business Software\" width=\"500\" height=\"375\" \/><\/a><\/center><strong>(Figure 1:) Overall Highest Frequency Investors: Austin Ventures, Benchmark, and First Round have invested most frequently<br \/>\n<\/strong>The following VC firms have invested in the most rounds of Social Business Software vendors, as stated in above caveat, this does include total amount invested, only frequency. \u00a0Austin, Benchmark and First Round have invested the most frequently, across all stages of funding.<\/p>\n<div dir=\"ltr\">\n<table>\n<colgroup>\n<col width=\"297\" \/>\n<col width=\"200\" \/><\/colgroup>\n<tbody>\n<tr>\n<td><strong>VC Firm<\/strong><\/td>\n<td><strong>Total Rounds Involved In<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Austin Ventures<\/td>\n<td>7<\/td>\n<\/tr>\n<tr>\n<td>Benchmark<\/td>\n<td>7<\/td>\n<\/tr>\n<tr>\n<td>First Round Capital<\/td>\n<td>7<\/td>\n<\/tr>\n<tr>\n<td>Battery Ventures<\/td>\n<td>5<\/td>\n<\/tr>\n<tr>\n<td>New Enterprise Associates<\/td>\n<td>5<\/td>\n<\/tr>\n<tr>\n<td>Norwest Venture Partners<\/td>\n<td>5<\/td>\n<\/tr>\n<tr>\n<td>Novak Biddle Venture Partners<\/td>\n<td>5<\/td>\n<\/tr>\n<tr>\n<td>Sequoia Capital<\/td>\n<td>5<\/td>\n<\/tr>\n<tr>\n<td>DAG Ventures<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>Emergence Capital Partners<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>General Catalyst Partners<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>Mayfield Fund<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>Shasta Ventures<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>Trident Capital<\/td>\n<td>4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">\n<hr \/>\n<p><strong><strong>(Figure 2) \u00a0Angel Investors: VCs that invested in rounds under $1M in Social Business Software<br \/>\n<\/strong><\/strong>We found 18 investors that invested in Social Business Software cateogry under 1 million, while many are individual angel investors, there are a few firms involved, and even Facebook&#8217;s fund which invested in early startups to grow the application platform. \u00a0I often have observed that some of these CEOs have self-invested in their own companies. \u00a0These investors often provide key advice to helping entrepreneurs launch their company. None of them invested more than once in under a 1 milion round, per public records. \u00a0<strong><strong><\/strong><\/strong><\/p>\n<\/div>\n<div dir=\"ltr\"><strong><strong><br \/>\n<\/strong><\/strong><\/div>\n<div dir=\"ltr\">\n<table>\n<colgroup>\n<col width=\"252\" \/>\n<col width=\"240\" \/><\/colgroup>\n<tbody>\n<tr>\n<td><strong>VC Firm or Individual<\/strong><\/td>\n<td><strong>Rounds involved in under $1M<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Colin Evans<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Diego Canoso<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Eden Ventures<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>fbFund<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>ff Venture Capital<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Hillsven Capital<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Joe Lonsdale<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>John Levinson<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Joshua Stylman<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Lightbank<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Mayynard Webb<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Paige Craig<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Peter Hershberg<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Seedcamp<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Shane Spitzer<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Travis Kalanick<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Vince Broady<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Zelkova Ventures<\/td>\n<td>1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">\n<hr \/>\n<p><strong><strong>(Figure 3) \u00a0Early Stage Investors: VCs that invested multiple times in $1-5m rounds in Social Business Software<\/strong><\/strong><\/p>\n<\/div>\n<div dir=\"ltr\">These early stage, post-seed\/angel helps companies to get their proof of concept to the market by hiring additional engineers, operations, sales, and account teams. \u00a0Austin Ventures, First Round, Floodgate, was involved in a number of early stage investments. \u00a0Often these rounds involved multiple VC firms in each round for a startup.<\/div>\n<div dir=\"ltr\">\n<table>\n<colgroup>\n<col width=\"261\" \/>\n<col width=\"230\" \/><\/colgroup>\n<tbody>\n<tr>\n<td><strong>VC Firm<\/strong><\/td>\n<td><strong>Rounds involved in $1M &#8211; $5M<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Austin Ventures<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>First Round Capital<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Floodgate<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Adobe Ventures<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Anthem Venture Partners<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Battery Ventures<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>BDC Venture Capital<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Brightspark Ventures<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>DFJ Esprit<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>DFJ Frontier<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>General Catalyst Partners<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Granite Ventures<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Metamorphic Ventures<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Novak Biddle Venture Partners<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>RPM Ventures<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Summerhill Venture Partners<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>TEF3<\/td>\n<td>2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">\n<hr \/>\n<p><strong><strong>(Figure 4) Mid-Stage Betters: VCs that invested multiple times in $5-10m rounds in Social Business Software<\/strong><\/strong><\/p>\n<\/div>\n<div dir=\"ltr\">Often referenced to me as A-B rounds, these early stage rounds are for a company to expand operations, sales, or hire developer teams beyond initial product proof of concept. Battery and First Round were most involved in rounds in the mid-stage, which often involved multiple VC firms in each round for a startup.<\/div>\n<div dir=\"ltr\"><strong><strong><br \/>\n<\/strong><\/strong><\/div>\n<div dir=\"ltr\">\n<table>\n<colgroup>\n<col width=\"350\" \/>\n<col width=\"245\" \/><\/colgroup>\n<tbody>\n<tr>\n<td><strong>VC Firm<\/strong><\/td>\n<td><strong>Rounds involved in $5M &#8211; $10M<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Battery Ventures<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>First Round Capital<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Austin Ventures<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Benchmark<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Constantin Partners<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Mayfield Fund<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Norwest Venture Partners<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Redpoint Ventures<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Shasta Ventures<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Trident Capital<\/td>\n<td>2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">\n<hr \/>\n<p><strong><strong>(Figure 5) Late Stage Investors: VCs that invested in $10-20m rounds in Social Business Software<\/strong><\/strong><\/p>\n<\/div>\n<div dir=\"ltr\">I hear this referred to as B-C rounds, and often touted as growth stage money, these companies often have hit an elbow in revenue or user growth rates. \u00a0Benchmark Capital was involved in the most late stage investments, followed by a series of other players. \u00a0I&#8217;ve found that I most often interact with investors in this category, as they&#8217;re tracking a crowded market and seek analyst input in due diligence meetings. Often, these rounds involved multiple investors.<\/div>\n<div dir=\"ltr\"><strong><strong><br \/>\n<\/strong><\/strong><\/div>\n<div dir=\"ltr\">\n<table>\n<colgroup>\n<col width=\"314\" \/>\n<col width=\"257\" \/><\/colgroup>\n<tbody>\n<tr>\n<td><strong>VC Firm or Individual<\/strong><\/td>\n<td><strong>Rounds involved in $10M &#8211; $20M<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Benchmark<\/td>\n<td>4<\/td>\n<\/tr>\n<tr>\n<td>DAG Ventures<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Emergence Capital Partners<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>New Enterprise Associates<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Sequoia Capital<\/td>\n<td>3<\/td>\n<\/tr>\n<tr>\n<td>Mayfield Fund<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Novak Biddle Venture Partners<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Scale Venture Partners<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Shasta Ventures<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Advance Publication<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Advent Venture Partners<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Austin Ventures<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Credit Suisse<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Dace Ventures<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>El Dorado<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>First Round Capital<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>FTV Capital<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>General Catalyst Partners<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Institutional Ventures<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Intel Capital<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>InterWest Partners<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>JK&amp;B Capital<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Nigel Morris<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Norwest Venture Partners<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>OMERS Ventures<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Ron Conway<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Steve Case<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Sutter Hill Ventures<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Ted Leonsis<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Tenaya Capital<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Trinity<\/td>\n<td>1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">\n<hr \/>\n<p><strong><strong>(Figure 6) Mature Stage Investors : VCs that invested in rounds over $20m in Social Business Software<\/strong><\/strong><\/p>\n<\/div>\n<div dir=\"ltr\">Often called the valuation stage or &#8216;pump&#8217; stage investments at this round often are designed to increase an already successful startup&#8217;s valuation by raising capital, in prep for a material event or for acquiring competitors. \u00a0At this stage, most companies are showing 200-400% growth rates, and it&#8217;s often a sure bet for investors to see a return. \u00a0These investors often have ties to bankers, brokers, and can help see a material event though, due to experience. Bay Partners and\u00a0Institutional Ventures, which are not common in earlier rounds, show being involved in two rounds.<\/div>\n<div dir=\"ltr\"><\/div>\n<div dir=\"ltr\">\n<div dir=\"ltr\">\n<table>\n<colgroup>\n<col width=\"331\" \/>\n<col width=\"241\" \/><\/colgroup>\n<tbody>\n<tr>\n<td><strong>VC Firm<\/strong><\/td>\n<td><strong>Rounds involved in $20+M<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Bay Partners<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>Institutional Ventures<\/td>\n<td>2<\/td>\n<\/tr>\n<tr>\n<td>ABS Capital Partners<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>El Dorado<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>GGV Capital<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Greycroft Partners<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Insight Ventures<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>InterWest Partners<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Kleiner Perkins Caufield &amp; Byers<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Michael Scissons<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>New Enterprise Associates<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Norwest Venture Partners<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>SAP Ventures<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Sequoia Capital<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>SoftBank Capital<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Syncapse<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Trident Capital<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Trinity<\/td>\n<td>1<\/td>\n<\/tr>\n<tr>\n<td>Val Katayev<\/td>\n<td>1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Conclusion<\/strong><br \/>\nWhile not all startups took funding, the venture community is a key component of the social business software category, accelerating growth, jobs, and innovation. Startups should identify which VCs are best fits for their investment strategy, based on maturity and needs. \u00a0Most VCs are segmented by different stages of investing, with different value propositions to startups beyond money. \u00a0Buyers who&#8217;re purchasing social business software should understand the deeper relationship of investors and the startups in which they&#8217;re purchasing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The purpose of this post is to identify which investors are most active in Social Business, and segment them from early to late stage funding. I frequently provide due diligence calls to VCs, and also advise startups on their growth startup in highly saturated growth &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2013\/02\/06\/meet-the-investors-of-social-business\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Meet the Investors of Social Business<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,112,122],"tags":[],"class_list":["post-13354","post","type-post","status-publish","format-standard","hentry","category-social-media","category-vcs","category-venture-capital"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/13354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=13354"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/13354\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=13354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=13354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=13354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}