{"id":13253,"date":"2013-01-28T07:08:34","date_gmt":"2013-01-28T14:08:34","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=13253"},"modified":"2013-01-31T05:34:56","modified_gmt":"2013-01-31T12:34:56","slug":"wrapup-community-manager-day-2013-trended","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2013\/01\/28\/wrapup-community-manager-day-2013-trended\/","title":{"rendered":"Wrapup: Community Manager Day 2013, Trended"},"content":{"rendered":"

In 2013, Community Managers are trending<\/em>, both online, and their impact to their organizations and the customers, who they serve.<\/p>\n

Community Managers are the<\/em> most powerful group online<\/strong>
\nAs professional online communicators, Community Managers are the most powerful group for 5 reasons: 1) Professionally trained 2) Access to top tools 3) Manage the largest social media accounts in world 4) Highly connected to each other, and 5) Their interactions with market are public, which resonate. \u00a0I’m pleased to report that yesterday, on Jan 28th the Community Manager Appreciation tag (#CMAD) became a Twitter trending topic in at least Finland, France, and United States for over five hours<\/a>.<\/p>\n

Recognition of the Community Manager Role, Globally Known<\/strong>
\nEach year, Community Manager appreciation day grows in size and in location, this year I was stunned by the community involvement and market reaction. \u00a0I heard comments that while in emerging markets there’s still justification required for the role, but within US, there’s already wide understanding and approval of this role within today’s modern company, both big and small. \u00a0Last night, at the SF meetup whether or not CMs were the final decision maker for social tools and software, and depending on size of company, it could vary, however they often short-list the social business toolset for management and teams to analyze. \u00a0While they often need to work with the Corporate Social Strategist, they’re internal influencers on how programs role out.<\/p>\n

2014 CMAD Will Host A Theme to Advance the Career<\/strong>
\nNext year, in 2014, Community Manager Appreciation Day will be on Monday, Jan 27th. \u00a0(It’s on the fourth monday, every Jan). \u00a0We will discuss this year what the theme will be –beyond appreciation. While some markets still need awareness and justification of the role, developed markets are seeking to push the agenda and be forward moving. We’ll find a theme, announce it in Dec, and ask the industry to collectively move forward. It goes without saying, that appreciation doesn’t stop, but now that we’ve collectively raised awareness, let’s advance as one.<\/p>\n

Here’s a wrap up of all the events that happened around the globe, and analysis on the online impact, from a number of social analytics tools. \u00a0Please leave a note or URL in the comments, and I’ll update it.<\/p>\n

Social Analytics Reports from Industry<\/strong>
\nA number of social analytics firms are running reports, I’ll cross link to all analysis and capture highlights here, it’s interesting to see the common data points and look at averages points and trends. It’s interesting that the various tools have roughly the same data frequency count.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Provider<\/strong><\/td>\nKey Stats<\/strong><\/td>\nData Highlights<\/strong><\/td>\n<\/tr>\n
Little Bird<\/td>\nProvides a list of the top 1000 Community Managers<\/a><\/td>\nSocial graph heat maps finds influencers, see my take<\/a>, see the Twitter list<\/a><\/td>\n<\/tr>\n
Social@Ogilvy (tweet<\/a>)<\/td>\n\u00a0Mid Day Capture Yields:\u00a017.1 million impressions from 5,121 tweets… 3,096 mentions, 1,644 retweets, 381 @reply – #cmad<\/td>\nMid-day capture, not a full 24 hour run, but roughly matches other data sets<\/td>\n<\/tr>\n
Topsy (report<\/a>)<\/td>\n10,004 Mentions, thanks Rich Schwerin<\/a>\u00a0for the URL.<\/td>\nCan’t leave date range, so this report may phase out over time.<\/td>\n<\/tr>\n
Keyhole (report<\/a> also in Spanish<\/a>)<\/td>\n17,548 \u00a0tweets by 13,479 \u00a0 users<\/td>\nInteresting tool. \u00a0Showed hotspots in CA and NY, with Mashable as a major influencer<\/td>\n<\/tr>\n
NexaLive (report<\/a>)<\/td>\n16,628\u00a0Total Tweets. 8083\u00a0Total tweeters<\/td>\nShows keyword map, and analysis. Most active include\u00a0jpedde,\u00a0evanhamilton<\/td>\n<\/tr>\n
Sysmos (Tweet<\/a>)<\/td>\nShares that the hashtag was used 17.5K times<\/td>\nIndicates most activity in United States<\/td>\n<\/tr>\n
NodeXL (Social Graph Analysis<\/a>)<\/td>\nThis focused data set analyzes the interactions with the core graph during a period of time, shows Mashable at core.<\/td>\nSeveral leaderboards on top URLs, and top tweeters, keywords used<\/td>\n<\/tr>\n
Salesforce Marketing Cloud (slides, also embedded below<\/a>)<\/td>\n24,000 conversations, most on Twitter, in English followed by Spanish<\/td>\nInteresting how dominate Twitter is over FB and Blogs.<\/td>\n<\/tr>\n
UberVu (dashboard report<\/a>)<\/td>\n19k Tweets, 281 plusses on Google+, 256 posts on FB<\/td>\nInteresting how the sentiment was overall good, at 43%<\/td>\n<\/tr>\n
Leave comment<\/td>\n\u00a0I’ll cross link<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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