{"id":12817,"date":"2012-10-13T19:50:54","date_gmt":"2012-10-14T02:50:54","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=12817"},"modified":"2012-10-17T07:17:35","modified_gmt":"2012-10-17T14:17:35","slug":"video-scaling-your-social-business-my-dreamforce-presentation","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2012\/10\/13\/video-scaling-your-social-business-my-dreamforce-presentation\/","title":{"rendered":"Video: Scaling Your Social Business (Dreamforce Presentation)"},"content":{"rendered":"<p>I was pleased to be a featured speaker at Dreamforce, to share Altimeter&#8217;s research on Social Business. My topic? To focus on how companies need to scale social business. I referenced the following Open Research (meaning you can download them) reports: <a href=\"http:\/\/www.slideshare.net\/jeremiah_owyang\/social-readiness-how-advanced-companies-prepare\">Social Business Readiness<\/a>, <a href=\"http:\/\/www.slideshare.net\/jeremiah_owyang\/career-social-strategist\">Career path of the Corporate Social Strategist<\/a>, and <a href=\"http:\/\/www.slideshare.net\/jeremiah_owyang\/smms-report-010412finaldraft\">Managing Social Media Proliferation<\/a>, <a href=\"http:\/\/www.web-strategist.com\/blog\/research\/\">see all my Open Research on this tab<\/a>.<\/p>\n<p>Key Agenda Points:<\/p>\n<ul>\n<li>Social business does not scale, companies are at risk for &#8220;Social Sanitation&#8221;<\/li>\n<li>Advanced companies scale with at least six programs:<\/li>\n<li>1) Get into a scalable formation now<\/li>\n<li>2) Enable business units (safely)<\/li>\n<li>3) Streamline workflow with tools<\/li>\n<li>4) Scale with peer to peer communities<\/li>\n<li>5) Grow an unpaid army of advocates<\/li>\n<li>6) Integrate in all manners<\/li>\n<\/ul>\n<div>Below you&#8217;ll find the video recording, and raw slides on slideshare. Thank you Salesforce for providing the opportunity to share this research to the Dreamforce attendees.<\/div>\n<p><center><br \/>\n<iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/mEXRNmN71Mo\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><br \/>\nAbove: Video recording of presentation, with slides, <a href=\"http:\/\/www.youtube.com\/watch?v=mEXRNmN71Mo&amp;feature=player_embedded\">see on YouTube<\/a><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/14337386?rel=0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"427\" height=\"356\"><\/iframe><\/center><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Dreamforce 2012: Prioritizing for Scale by Jeremiah Owyang\" href=\"http:\/\/www.slideshare.net\/jeremiah_owyang\/dreamforce-2012-prioritizing-for-scale-by-jeremiah-owyang\" target=\"_blank\">Dreamforce 2012: Prioritizing for Scale by Jeremiah Owyang<\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/jeremiah_owyang\" target=\"_blank\">Jeremiah Owyang<\/a><\/strong><\/div>\n<p>Above: Slideshare slides, available for download or perusing.<\/p>\n<p>Update: <a href=\"http:\/\/www.socialfish.org\/2012\/10\/is-your-social-media-program-in-a-hub-and-spoke-model.html\">Maddie from Socialfish has blogged her take on this presentation<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was pleased to be a featured speaker at Dreamforce, to share Altimeter&rsquo;s research on Social Business. My topic? To focus on how companies need to scale social business. I referenced the following Open Research (meaning you can download them) reports: Social Business Readiness, Career &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2012\/10\/13\/video-scaling-your-social-business-my-dreamforce-presentation\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Video: Scaling Your Social Business (Dreamforce Presentation)<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[],"class_list":["post-12817","post","type-post","status-publish","format-standard","hentry","category-speech"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/12817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=12817"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/12817\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=12817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=12817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=12817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}