{"id":12780,"date":"2012-09-21T16:23:14","date_gmt":"2012-09-21T23:23:14","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=12780"},"modified":"2012-09-21T16:24:27","modified_gmt":"2012-09-21T23:24:27","slug":"webinar-recording-converged-media-imperative","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2012\/09\/21\/webinar-recording-converged-media-imperative\/","title":{"rendered":"Webinar Recording: Converged Media Imperative"},"content":{"rendered":"<p>Need to learn more how Paid, Owned, and Earned are going to work together?  We call this &#8216;Converged Media&#8217; and it&#8217;s coming to a website near you.<\/p>\n<p>Please listen into this webinar which provides an overview from our recent research report on <a href=\"http:\/\/www.web-strategist.com\/blog\/2012\/07\/19\/altimeter-report-paid-owned-earned-converged-media\/\">the Converged Media Imperative (download now)<\/a>, it provides business demands (with data), real world case examples, requirements for success, an examination of workflows (<a href=\"http:\/\/www.web-strategist.com\/blog\/2012\/09\/03\/breakdown-converged-media-workflow-coordinating-paid-owned-earned\/\">more here<\/a>), and a list of requirements to get started. \u00a0I&#8217;m pleased to be joined by my co-author <a href=\"http:\/\/twitter.com\/lieblink\">Rebecca Lieb<\/a>, and special thanks to researcher <a href=\"http:\/\/www.twitter.com\/JessGroopman\">Jessica Groopman<\/a>, and <a href=\"http:\/\/twitter.com\/andrewjns\">Andrew Jones<\/a>.<\/p>\n<p>The recording is available below, please sit back, listen, and learn how companies are starting to converge ads, corporate content, and social now.<br \/>\n<center><br \/>\n<iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;\" src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/14321054?rel=0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" width=\"427\" height=\"356\"><\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"The Converged Media Imperative: How Brands Must Combine Paid, Owned &amp; Earned Media (WEBINAR) \" href=\"http:\/\/www.slideshare.net\/Altimeter\/recording-14321054\" target=\"_blank\">The Converged Media Imperative: How Brands Must Combine Paid, Owned &amp; Earned Media (WEBINAR) <\/a> <\/strong> from <strong><a href=\"http:\/\/www.slideshare.net\/Altimeter\" target=\"_blank\">Altimeter Group Network on SlideShare<\/a><\/strong><\/div>\n<p><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Need to learn more how Paid, Owned, and Earned are going to work together? We call this &lsquo;Converged Media&rsquo; and it&rsquo;s coming to a website near you. Please listen into this webinar which provides an overview from our recent research report on the Converged Media &hellip; <a href=\"https:\/\/web-strategist.com\/blog\/2012\/09\/21\/webinar-recording-converged-media-imperative\/\" class=\"more-link\"><span>Continue reading<span class=\"screen-reader-text\">Webinar Recording: Converged Media Imperative<\/span><\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[190,159],"tags":[],"class_list":["post-12780","post","type-post","status-publish","format-standard","hentry","category-converged-media","category-webinar"],"_links":{"self":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/12780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/comments?post=12780"}],"version-history":[{"count":0,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/posts\/12780\/revisions"}],"wp:attachment":[{"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/media?parent=12780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/categories?post=12780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/web-strategist.com\/blog\/wp-json\/wp\/v2\/tags?post=12780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}