{"id":12418,"date":"2012-08-26T08:15:50","date_gmt":"2012-08-26T15:15:50","guid":{"rendered":"http:\/\/www.web-strategist.com\/blog\/?p=12418"},"modified":"2023-05-10T16:40:24","modified_gmt":"2023-05-10T23:40:24","slug":"150am-on-the-social-software-dance-floor","status":"publish","type":"post","link":"https:\/\/web-strategist.com\/blog\/2012\/08\/26\/150am-on-the-social-software-dance-floor\/","title":{"rendered":"1:50am on the Social Software Dance Floor"},"content":{"rendered":"

It’s at the end of the night on the dance floor, do brands know where their social software providers are? \u00a0Like the end of a dance, social software vendors are understanding who they can partner with –or be confident on going it alone.<\/p>\n

Once the lights go on in the next few quarters, the ecosystem will emerge in a new day, with brands stuck answering “Do I buy a suite?” or “Do I invest in integration?”. This post is intended to provide illumination on what’s happening behind the scenes –and who dance stars will be.<\/p>\n

\"Matrix:<\/a><\/center>
\nAbove: Here are the options brands have when it comes to integration social software and services, the ideal scenario is upper right, but at this time, this promise is a lofty one.<\/p>\n

I first alluded to this metaphor on an interview on Techcrunch<\/a>, where we saw acquisitions occurring in spring of many of social vendors to create Social Software Suites (see the growing list)<\/a>.<\/p>\n